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We asked our analysts which companies they have their eyes on this year and why they’re positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

They're playing ABC, NBC, they're playing Sports ESPN. There's already ads there, right? So then it's the next level of screens that are retail media in-store-esque, which I still don't believe is where we're going to be. It's just so expensive. Every person there is different.

My Uber driver was literally watching a sports game on his center console while driving me from the airport. I think we're at a place, and maybe GM will be the one to do it, we can dumb down the car consoles a little bit. Marcus Johnson:. Yeah. Shohei Ohtani can wait, folks. I know he is the talk of the baseball world, but he can wait. He's not that good. He probably is. Blake. Blake Droesch:.

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.