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Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data. Almost 80% are more likely to engage with ads that match the content they are viewing, per the survey.

In France and the UK, digital is the majority media and has been for some time—since 2022 in France and 2016 in the UK. Digital advertising’s appeal is growing rapidly. Eyeballs still remain in traditional media, but legacy platforms will struggle to improve revenues as digital takes hold.

Matches, which stocked more than 600 luxury labels at its peak, collapsed and shut down in mid-2024 after being bought in a fire-sale deal by British retail group Frasers. The US will lag the global average for luxury sales growth. Modest gains will follow 2023’s contraction. In 2024, US luxury sales growth will track overall US retail growth.

The standalone business will be based in Amsterdam, with secondary listings in the UK and US. Looking ahead: After market growth slowed throughout last year, the company offered a tepid 2025 sales growth target of 3% to 5%, saying it expects several markets to remain soft throughout the first half.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

Building demand in the UK was always going to take time, and that challenge is all the more difficult given the precarious state of the UK economy. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

As AI agents become more sophisticated and digital twins evolve, marketers have even more to gain from the emerging technology. 94% of UK and US marketers reported that AI positively impacted their revenue growth in the past year, according to an October 2024 Invoca study. Agentic AI advancements enable autonomous agents to independently perform tasks and make decisions.

Similarly, 73% of consumers in the US, UK, and Australia say they would be more likely to buy from a company whose AI is supervised and managed by human agents, per LivePerson and PureSpectrum. Generative AI is a nascent technology—and it has risks. GenAI-based chatbots are prone to hallucinations.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

The UK leads in VC investments, followed by France, Germany, and the Nordics. Now government-led initiatives are setting the stage for wider AI expansion. France’s AI project includes backing from the UAE, US and Canadian investors, plus telecom companies Iliad, Orange, and Thales.

Customer service was the top business area that US and UK banking and insurance tech executives said would benefit most from genAI, per an August 2023 FintechOS survey. And they’re putting their money where their mouths are: Customer-facing functions are getting 47% of business leaders’ genAI investment, compared with 30% for IT functions, per October 2023 Gartner data.

Sistrix data showed that search visibility for 33 of 70 leading news publishers in the UK declined by double digits following that update. And more than half of the top 15 news publisher sites in the US saw their search visibility decline. While the March 2024 update did stamp out some sites that leaned hard on AI to generate their content, it also punished many sites that did not.