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As commerce media evolves, so do strategies for success
With US commerce media ad spending projected to reach nearly $70 billion in 2025, understanding how to effectively operate in this space has become critical for marketers.
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May 13, 2025
From boom to bust: How China鈥檚 rush to build AI infrastructure backfired
Poor planning, political posturing, and a shift to inference workloads turned China鈥檚 state-backed data center spree into a cautionary tale for US hyperscalers.
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May 13, 2025
Data-First Banks in the US Have Faster Revenue Growth, (% change YoY in US financial institution revenues, by digital maturity, 2024)
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Jun 4, 2025
Source: Alkami
Over-the-Top (OTT) Subscription Revenue, US
Forecasts
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Nov 30, 2024
Source: 蘑菇AV Forecast
Number of Online Accounts Held by US Consumers, by Generation, March 2025 (% of respondents)
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Jun 4, 2025
Source: Google; Morning Consult
Security Practices Used for Personal Online Protection by US Consumers, March 2025 (% of respondents)
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Jun 4, 2025
Source: Google; Morning Consult
Sources of Online Scam Attempts Among US Consumers, March 2025 (% of respondents who have encountered scams in the past)
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Jun 4, 2025
Source: Google; Morning Consult
Confidence in Identifying Online Scams Among US Consumers, March 2025 (% of respondents)
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Jun 4, 2025
Source: Google; Morning Consult
Ways in Which US Adults Believe AI is Having a Positive Impact on How They Decide What to Buy, March 2025 (% of respondents)
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Jun 4, 2025
Source: SAP; Opinium Research
Reasons Why US Adults Believe Brands Should Use AI, March 2025 (% of respondents)
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Jun 4, 2025
Source: SAP; Opinium Research
Select Retail Technology-Related Activities That US Adults Experienced in the Past Year, March 2025 (% of respondents)
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Jun 4, 2025
Source: SAP; Opinium Research
Generative AI (GenAI) Platforms US Adults Have Used in the Past 6 Months, March 2025 (% of respondents)
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Jun 4, 2025
Source: SAP; Opinium Research
Channels From Which US Adults Made a Purchase in the Past Month, March 2025 (% of respondents)
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Jun 4, 2025
Source: SAP; Opinium Research
Tasks US Adults Have Used AI-Powered Chat Platforms For, March 2025 (% of respondents)
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Jun 4, 2025
Source: SAP; Opinium Research
Foreign automakers have few avenues to avoid tariffs
Tariffs are a heavy burden for foreign automakers: Toyota, Nissan, and Mazda are among the companies that stand to be hit hard by punishing US auto duties.
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May 12, 2025
Health System Roles That GenAI Is Expected to Reduce According to US Healthcare Professionals, March 2025 (% of respondents, by profession)
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Jun 3, 2025
Source: Ipsos; Wolters Kluwer Health
Frequency of GenAI Usage at Work Among US Healthcare Professionals, March 2025 (% of respondents, by profession)
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Jun 3, 2025
Source: Ipsos; Wolters Kluwer Health
US Video Game Players, by Generation, Feb 2025 (millions)
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Jun 3, 2025
Source: Entertainment Software Association (ESA); YouGov
US Healthcare Professionals Who Think GenAI Will Help Reduce Burnout, March 2025 (% of respondents, by profession)
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Jun 3, 2025
Source: Ipsos; Wolters Kluwer Health
US Out-of-Home (OOH) Ad Spending, by Format, Q1 2025 (millions and % of total)
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Jun 3, 2025
Source: Out of Home Advertising Association of America (OAAA)
Top 10 US Industries, Ranked by Out-of-Home (OOH) Ad Spending, Q1 2024 & Q1 2025 (millions, % change, and % of total)
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Jun 3, 2025
Source: Out of Home Advertising Association of America (OAAA)
Channels From Which US Loyalty Members Primarily Sign Up for Loyalty Programs, Oct 2024 (% of respondents)
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Jun 3, 2025
Source: EY
Motivations to Enroll in a Loyalty Program Among US Loyalty Members, Oct 2024 (% of respondents)
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Jun 3, 2025
Source: EY
Video Game Platform Usage Among US Players, by Generation, Feb 2025 (% of respondents in each group)
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Jun 3, 2025
Source: Entertainment Software Association (ESA); YouGov
US Video Game Players, by Demographic, Feb 2025 (% of respondents in each group)
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Jun 3, 2025
Source: Entertainment Software Association (ESA); YouGov