蘑菇AV

Video's near-future trends are taking shape鈥攁s digital pay TV loses its momentum, livestreaming ecommerce is gaining traction.

The advertising push is headed by Inam Mahmood, former director of strategic partnerships for ecommerce at TikTok UK. Ads will appear within the existing rewards section of its app, Revolut Shops. Previously, Shops offered only merchant-funded rewards, but Revolut will now also show widget, banner, and carousel formats to customers who opt in. Strengths.

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and 蘑菇AV.

The network also forecasts a surge in ecommerce returns, per its 2024 economic outlook

The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.

TJX is confident it can grow market share this year: The retailer鈥檚 offerings continue to resonate strongly with deal-seeking shoppers.

Netflix hasn鈥檛 specified what the US guidelines will look like, but they likely won鈥檛 be too different from where it has rolled out internationally. Past its peak? Despite a rebound next year, Netflix's penetration will remain below its peak. It鈥檚 expected to reach 173.7 million viewers in 2024 and 182.5 million by 2027, making up 57.7% of internet users, according to our forecast.

Nearly 4 in 5 people in the US own a smartphone, per our March 2023 forecast. US adults check their phones an average of 114 times each day, and usually do so within the first 10 minutes of waking, per a Reviews.org study.

Amazon is winning ecommerce share in everyday essentials like health and personal care, thanks to its relentless focus on speed. The company delivered over 2 billion essential items in the US within a day last year鈥攁 50% YoY increase鈥攈elping consumers feel more comfortable ordering items like toothpaste and toilet paper online.

Almost one-third (31%) of US consumers would prioritize spending on essential items this year if a trade war or tariffs increased the price of products they regularly purchase, according to a January survey from First Insight.

Lowe鈥檚 joins Home Depot in warning of sales pressure amid difficult market conditions: The home improvement retailer lowered its FY sales forecast as skyrocketing prices, limited supply, and high borrowing costs weigh on the housing market.

The US economy hits speed bumps: A flurry of news events, a slowing labor market, and lackluster consumer confidence numbers are making it harder for retailers to convince consumers to spend.

And Ulta Beauty partnered with Adobe to create automated, real-time personalization. 21.3% of all US cosmetics and beauty retail sales will be through ecommerce in 2025, according to our October 2024 forecast. Smart glasses. Smart glasses were a dominant trend at this year's CES, where they far outnumbered other wearable devices like smart rings.

On today鈥檚 podcast episode, we discuss if AI development is slowing down or speeding up, when it鈥檚 all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.

Nearly 175 million adults in the US will use Amazon Prime this year, making up 65.9% of the US adult population, according to our forecast.

Ecommerce executives are bullish about 2024: That鈥檚 driving a significant share to aggressively invest in areas such as marketing, technology, and infrastructure upgrades, per a survey exclusively shared with Insider Intelligence.

Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.

Data is from the March 2024 蘑菇AV US Social Commerce survey. 1,207 US social media users ages 15鈥�77 were surveyed between March 1 and March 14, 2024. The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content.

Across US businesses broadly, influencer marketing spending is soaring. We forecast that US influencer marketing spend鈥攔evenues generated by creators via payments from brands to promote products and services on social media鈥攚ill reach $8.14 billion this year, up 59% from 2021.

US financial media network (FMN) spend will hit $1.50 billion in 2026, $1.15 billion higher than this year, per our June 2024 forecast.

We expect 76.4 million people will use Venmo in the US this year, per our forecasts. While this base uses Venmo mostly for peer-to-peer (P2P) purchases, the app is quickly growing its buy button鈥檚 base: The number of monthly active Pay with Venmo users shot up 20% YoY in Q3.

Our forecast expects US cosmetics and beauty sales to grow 6.9% in 2024, which would significantly outpace the broader retail industry鈥檚 2.8% growth. The big takeaway: Kimbell set off alarm bells when he spoke at a JPMorgan conference鈥攏ot during the company鈥檚 earnings call鈥攁nd so he may have overstated the issue or simply highlighted a company-specific challenge.