蘑菇AV

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Your one-stop shop for all things digital audio in 2023.

Digital sports viewers in the US now outnumber traditional pay TV sports viewers. Live sports broadcasts are still predominantly viewed on TV screens rather than mobile devices or computers. Live sports accounted for 96 of the 100 most-watched shows on US television in 2023, per Nielsen, with 93 of those slots filled by football specifically.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.

Contextually relevant content helps to avoid alienating shoppers, increases the effectiveness of the ad, and avoids cannibalizing sales for endemic brands. What is the ad spend potential for non-endemic advertising? In 2024, retail media ad spend is expected to exceed $54 billion, while total digital ad spend will top $302 billion, per our forecasts.

We expect Affirm鈥檚 BNPL payment value will total $30.58 billion in 2025, growing 15% YoY, per our forecasts. To that end, Affirm has launched a bevy of growth ventures this year. Affirm launched in the UK last month. The company previously only operated in the US and Canada. The provider scored a partnership with Apple Pay, widely expanding its availability in stores as well as online.

The news: Digital fraud fell but was still rampant during the Cyber 5 holiday weekend鈥�4.2% of all attempted US ecommerce transactions were suspected to have been fraud between Thanksgiving and Cyber Monday, per TransUnion. This was a decline from last year鈥檚 5.8% despite increased ecommerce activity this year.

Influencer marketing is a core part of many brands鈥� strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to 蘑菇AV鈥檚 March 2024 forecast.

Go further: Read our US Amazon Ecommerce Forecast 2024 report for a deeper look at its retail business.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Considering Discover currently makes up just 2.2% of all US card network volume, per our forecast, the competitive pressure on Visa and Mastercard will be limited: The two together have a 76.5% share. 2. Delinquencies stalled out.

Ecommerce will account for 35% of all back-to-school shopping this year: That鈥檚 a massive shift from the 23% share it accounted for prior to the pandemic as consumers embrace convenience.

Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

Retail genAI use is skyrocketing: Retailers are wielding the tech to improve productivity and the customer experience while shoppers rely on genAI to uncover deals and product recommendations.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Go further: Read our US Holiday 2023 Recap and 2024 Preview.

Mall traffic jumped in November as 蝉丑辞辫辫别谤蝉鈥� search for deals brought them back to stores: Efforts to turn shopping centers into lifestyle destinations are also resonating, but long-term challenges remain.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.