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Go further: Check out our US Retail Ecommerce Returns report.

Go further: Read our US B2B Ecommerce Forecast 2022鈥�2026 report.

Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.

Ecommerce sales grew by 15% YoY during the quarter, helped by Walmart鈥檚 investments in automation and fulfillment, which have enabled it to expand its same- and next-day delivery radius and improve its omnichannel capabilities.

Still, Amazon鈥檚 booming ad sales, coupled with its growing roster of Prime events and overall hold on the US ecommerce market, should keep its business humming along.

Amazon鈥檚 revenues rose 9% in Q4: While the company鈥檚 highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at Insider Intelligence. Thank you to our listeners and to Victoria who edits the podcast and is probably prepping an amazing Thanksgiving dinner as we speak. We'll be back next Wednesday with another episode of Reimagining Retail: an eMarketer Podcast.

A recent blog post by VP of Worldwide Selling Partner Services Dharmesh Mehta credits Amazon鈥檚 鈥済reat value鈥� for sellers as the main reason the former choose to stick with its marketplace鈥攔ather than the fact that Amazon accounts for nearly three-quarters of total US marketplace sales.

The question is, which US president was a licensed bartender? Which US president was a licensed bartender? And I will let you know the winner next Thursday. If you know the answer, then you can email us at podcastemarketer.com or behindthenumbers_podcast on Instagram. You can also message us there if you prefer. Today's real topic, has Amazon officially reversed course for the better?

Our US back-to-school (BTS) sales forecast expects modest 2.9% growth this year, so we鈥檝e compiled five charts on the 2023 shopping season to take a look at when and where consumers are shopping and how they are looking to save and pay for this year鈥檚 BTS season. Click here to read more about our back-to-school forecast.

If you want to ask us any questions, you can of course e-mail us at podcast@emarketer.com. I hope to see all of you next month for another edition of Behind the Numbers Around the World. You'll be green with envy if you miss it or maybe that should be yellow, who knows? Bye for now.

But the answers are 71% of households have Prime in the US, and 64% in the UK. Carina Perkins:. I had the US figures in my brain there. Marcus Johnson:. Oh, I see. Yes. Yeah, you did. You did indeed. But both quite high shares. The US continuing to climb. The UK's share is flattening out now. But, the US will get to 75% in a couple of years time, which is just insane.

Almost half鈥�49%鈥攐f US adults start their online shopping journey on the ecommerce site, per CivicScience, although Jungle Scout鈥檚 Q2 Consumer Trends report puts that figure at 57%. Amazon鈥檚 ascendance comes at Google鈥檚 expense, which saw its share fall slightly to 34%, according to CivicScience.

TikTok sticks to the plan: TikTok is devoting a lot of resources and effort to bring what鈥檚 working in China to the US market. But while livestream ecommerce in China is expected to grow 25.0% to $703.27 billion this year, US consumers are proving to be a tougher sell, despite TikTok鈥檚 faithful adherence to the Douyin playbook.

Walmart aims to decrease the number of people it needs to process goods by automating or partly automating many of its hundreds of US warehouses in the next few years, per The Wall Street Journal.

The big takeaway: The next wave of big-box stores that will be built throughout the US suburbs and exurbs will likely borrow from Target鈥檚 and Costco鈥檚 hybrid store models.

Finding a model that works: Walmart suggests that the Chicago store closures stem from its inability to find a formula that works in the 鲍厂鈥� third-largest city. 鈥嬧�媁almart opened three stores in affluent Chicago neighborhoods between 2011 and 2012鈥攐nly to close them all by 2017.

Retail ecommerce sales growth decelerated from 14.0% in 2021 to 6.1% last year, per our Retail & Ecommerce Sales, China forecast. We expect retail ecommerce growth to reach 8.0% this year. There are signs that China鈥檚 economy is on the upswing, including companies ranging from Walmart to Ralph Lauren noting an uptick in demand and traffic from Chinese consumers.

And it continues to dominate retail media; the retailer generated $29.11 billion in US retail media ad spending last year, per our forecast, and we expect that spending to grow 18.9% this year to $34.59 billion.

The forecast: Established brands will grow their direct-to-consumer (D2C) ecommerce sales nine times as fast as digitally native vertical brands (DNVBs) this year, per our D2C Ecommerce forecast.

With ecommerce sales slowing, and interest rates rising, Jassy has sought to right the ship by laying off roughly 18,000 staff, slowing the opening of new warehouses, abandoning some facilities, and selling a Bay Area office complex that the company had planned to convert to a logistics facility.

鈥淩eimagining Target Circle is one of the biggest initiatives for us as a company in the next year and really accelerates the company's next phase of growth,鈥� Cara Sylvester, executive vice president, chief guest experience officer at Target, said in an earnings call.

That鈥檚 why we expect US holiday sales to grow by 4.5% this year.

Over the past few years, Walmart has opened its marketplace to international merchants from China, Canada, Japan, and the UK, according to our US Retail Ecommerce Marketplaces Forecast 2023 report. Now, the marketplace offers around 400 million SKUs from marketplace sellers, up from 75 million pre-pandemic, per our report.

Returns are a challenge for all retailers, including Amazon: That鈥檚 why the retail giant reportedly discussed a deal that would enable its customers to return items at FedEx stores.