蘑菇AV

And have us afterwards be like, "Stephanie, how could you? It's a family show.". Stephanie Taglianetti:. That is a very funny. Marcus Johnson:. Max, what you got for us, mate? Max Willens:. I like that you mentioned, Stephanie, the Book of Nonsense because it ties into my chatter, which is about children and books.

But to Max's point, it's the second-largest streaming player in the U.S. by subscribers, by viewers as well according to our forecast.

Nearly 60% of US households already have a smart TV, according to Comscore, and Amazon Fire TV sticks and Roku boxes are already used in around 30%. Amazon Fire TV and Roku adoption is increasing the fastest, according to our forecast. More than 3 in 4 people aged 12 to 54 in the US are CTV users.

Over three-quarters (77.0%) of US marketing and advertising professionals use first-party data as a cookieless solution, according to November 2023 data from Basis Technologies. Another 14.7% say they plan to begin using first-party data to supplement third-party cookie loss within the next 12 months. 2. Membership programs provide data, revenues for retailers.

This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy.

US adults will spend 28.1% of their time with digital media watching CTV this year, per our February 2024 forecast. US adults are increasingly viewing ads on CTV platforms as free ad-supported TV (FAST) becomes more popular and more streaming platforms introduce ads.

US CTV ad spend will grow 18.8% this year to reach $28.75 billion, per our March 2024 forecast. That means CTV will account for 16.7% of all US display ad spend this year. People expect CTV ads to have the premium quality they鈥檙e familiar with on TV, which means as CTV ad spend continues to grow, ad creative will need to shine.

With 127.8 million US viewers, Hulu is the fourth-most-viewed over-the-top video service in the country and a well-regarded brand by both consumers and advertisers. Hulu also has a pay TV service, Hulu + Live TV, which is expected to grow to 13 million US viewers by 2024 (though there are concerns about price hikes).

The recent rollout of Prime Video ads isn鈥檛 the only contributor to rising competition in connected TV (CTV) advertising鈥攐ther subscription over-the-top (OTT) players are stealing market share. US adults will spend 4.1% less time on Netflix in 2025 than they did in 2021, but they鈥檒l increase time spent by 4.2% with other subscription OTT services, according to our forecast.

This year 105.3 million people in the US will watch live sports via digital, up 10.2% over 2023, per our forecast. Streamers鈥攁nd advertisers鈥攚ill be there to meet them. 2. Ad tech moves in-house. Netflix announced its own in-house ad platform, terminating its partnership with Microsoft.

US retail media ad spend will increase by 22.5% next year for a total of $55.31 billion, according to our forecast. US CTV ad spend will increase by 16.8% next year for a total of $29.29 billion, according to our forecast. What retail media gets from CTV.

However, in 2024, Hulu will have more than six times the number of US ad-supported viewers as Netflix. And its CTV ad revenues will be more than four times the size of Netflix鈥檚. Disney+ will lean on ads to cut its financial losses. In June, Disney+ will begin cracking down on password-sharing.

25% of US TV/video ad buyers want to have three currencies for impression measurement, according to March 2023 data from the Interactive Advertising Bureau, Standard Media Index, and Advertiser Perceptions. Another 45% opt for four or more currencies.

It鈥檚 the only subscription streaming video service that will reach more than half of the US population through the end of our forecast period in 2026. Three others (Amazon Prime Video, Hulu, and Disney+) will each be watched by at least 40% of the US population by the end of 2026, but none will quite reach Netflix鈥檚 market share.

Follow us on Instagram. Episode Transcript:. Marcus Johnson (00:00):. This episode is made possible by a win build scale and optimize your creator affiliate programs for maximum ROI with a win. Leverage the platform's best in class technology and award-winning expertise in end-to-end influencer program and campaign management to your brands advantage and drive impressive results.

Roku is making gains outside the US, too; in Mexico, it was the top selling smart TV operating system for the second quarter in a row.

We expect time spent with CTV among US adults to double from about 1 hour per day in 2019 to just over 2 hours per day in 2024. CTV usage also exceeds time spent on desktops and laptops. CTV will account for more than one-fourth of total time spent with digital media this year. Although time spent on CTV is catching up to linear TV, CTV isn鈥檛 replacing ad inventory as quickly.

CTV has the largest audience share among millennials: There will be 62.0 million millennial CTV users in the US this year, per our forecast. Traditional TV in the US is dominated by the 65-and-older age group, which spends 4 hours, 58 minutes (4:58) watching linear TV per day.

Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.

In comparison, 8.0% of conversions from OTT advertising took place within the first 2 hours. So while retail media CTV partnerships drive lower-funnel activity better than traditional TV advertising, search and display ads on retailer websites are still the best bet for driving rapid conversions.

With most of the major US subscription streaming services offering ad-supported plans, marketers have their work cut out for them, having to allocate budget, buy, and attribute across multiple ecosystems. 鈥淔ragmentation creates a headache in determining meaningful performance.

The second most cited area of focus in attribution or emerging media for US brands and agencies in 2024 is first-party data acquisition and partnerships, according to November 2023 data from the Interactive Advertising Bureau (IAB).

This division presents a challenge for advertisers who have to make purchases across many platforms, but it also means the advantages of CTV advertising like better measurement and targeting are now available for the 30.8% of people in the US watching live sports via digital.

Respondents were based in Australia, Colombia, India, Mexico, Singapore, the UK, and the US. Lotame is a data management platform (DMP).

Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.