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Like what TikTok has done, what we've done, what YouTube has done to a lesser extent with Shorts, these could not be possible without the modern models. They require these multimodal AI models to work because they work without follow graphs. They work on semantic understanding of the content and what you're into. (20:03):.

Several studies quantify its dominance: For instance, Spotify saw 40% penetration of the population, well ahead of YouTube Music at 33%, and more than double the rates for Amazon Music and Apple Music, per Edison Research鈥檚 Infinite Dial 2022 Canada study. Spotify monthly user data from July 2023 illustrates its dominance.

A third (33%) of US influencers believe that if TikTok is sold or banned in the US next year, Facebook Reels will become the next major player in short-form video, per August 2024 data by First Insight. Instagram Reels is close, at 32%.

Viewers can shop the 250 back-to-school products featured via a YouTube link or Roku鈥檚 text-to-shop feature. Pinterest also played a significant role this back-to-school season.

The news: Amazon has signed a deal with James Donaldson, the YouTube star known as MrBeast, to produce a reality competition series for Prime Video, the company announced Tuesday. The show will be titled 鈥淏east Games鈥� and feature over 1,000 contestants competing for a $5 million prize. MrBeast鈥檚 name is synonymous with YouTube.

YouTube鈥檚 suite of creator AI tools could be a big win-win: They make YouTube more appealing to creators and brands, and with 68% of creators already active on YouTube, per MBO Partners, they could help educate a wide swath of creators on how to use AI more effectively.

Exemptions apply for health and education services, which will include YouTube, Messenger Kids, WhatsApp, and others. The AP notes that platforms have one year to work out how they could implement the ban before penalties are enforced. But Evelyn, this ban, this social media ban in Australia for children under 16 is blank. Evelyn Mitchell-Wolf:. It's a case study.

Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

More than one-third (34%) of US millennials start online product searches on YouTube, while about a quarter do so on Facebook, Instagram, or TikTok, per a February 2023 Jungle Scout survey. And Gen Zers ages 18 to 26 are significantly more likely than adults overall to launch these searches on TikTok, YouTube, or Instagram. Video ads will keep growing within display ad budgets.

Teens鈥� top online platform is YouTube, followed by TikTok and Snapchat, according to Pew Research. Even though a higher percentage of TikTok鈥檚 viewers come from Gen Z, YouTube has more Gen Z viewers overall, according to our forecasts. However, they represent a smaller percentage due to YouTube鈥檚 massive overall user numbers. Younger users are shying away from Facebook.

You mentioned YouTube. YouTube grew 4% for Google in Q2. That's its first year-on-year increase in four quarters. What'd you make of this 4% figure? Evelyn Mitchell:. I mean, it's heartening.

This demographic鈥檚 shopping habits are still evolving and not as fixed as those of older consumers, and they have deeper familiarity with the livestream format for entertainment on platforms like YouTube and Twitch. With a large pool of creators joining TikTok Shop, a new wave of ecommerce livestreamers will capture Gen Z鈥檚 attention.

However, YouTube Shorts and Instagram Reels are starting to close the gap.

For instance, according to a JAMA Network Open study published this year, content that contradicted CDC guidelines for COVID-19 prevention and treatment showed up on X (formerly known as Twitter), Facebook, Instagram, Parler, and YouTube, among others. Posts unrelated to health matters can also have serious health-related outcomes.

Key stat: 89.3% of US Gen Zers watch content on YouTube, per our February 2024 forecast. What it means: While TikTok may be loved by Gen Z, the age group is more likely to use YouTube. 71.2% of US Gen Zers use TikTok, per our May 2024 forecast. 73.3% of US YouTube viewers watch Shorts, the platform鈥檚 TikTok-like product.

Due to negative reactions, Google disabled comments on the YouTube version of the ad. Google, which is heavily involved in Olympics coverage through a partnership with NBCUniversal to use AI tools during broadcasts, created the ad in-house. Why it matters: Critics argue that the commercial promotes an inappropriate use of AI, replacing meaningful human interaction and creativity.

But despite claiming 7.5% of adults鈥� digital media time, YouTube will only draw 5.8% (gross) of all digital ad spending. Among ad platforms that focus on keeping users engaged, only Meta overindexes against time spent.

YouTube and Netflix, where streaming viewers spend the most time, have both been making ad improvements. Netflix cut its cheapest ad-free plan, pushing cost-conscious viewers toward its ad tier. Netflix also restructured its Microsoft ad partnership and is lowering ad prices. YouTube has made several moves to limit ad blockers. Keep in mind, things could change.

In context: Meta pulled ahead of fellow duopoly member Google, which underperformed in earnings and missed expectations on YouTube. Google鈥檚 ad sales grew just 11%. There is also a significant valley between Meta and other social media companies. Pinterest met expectations for its Q2 earnings but clung onto growing Gen Z use as a salve for a lower Q3 forecast.

And young consumers in particular read reviews, watch YouTube videos, and want to test-drive apps before committing to financial products. Banks that offer AI-driven advisory tools should consider allowing users to test-drive or have limited access to those tools while encouraging them to become customers for the full version.

Spending on CTV: Hulu ($3.63 billion), YouTube ($2.89 billion), and Roku ($2.19 billion) lead the US CTV ad market this year. Don鈥檛 expect that to change right away. Verna said Hulu鈥檚 lead is 鈥渟olid,鈥� likely attributed to how long the platform has operated on an ad-supported model. YouTube is worth watching for CTV advertisers.

That鈥檚 true even for Gen Zers: At least half had viewed influencer or creator content on each TikTok, Instagram, and YouTube in the previous month, per our June 2023 survey. For more findings from our Gen Z and social media survey, look out for our upcoming report, publishing in September. The balance of power in the creator-social platform relationship is shifting.

But Chase has over 200 million fewer YouTube views than RBC or TD Bank. Human-centric videos win YouTube views: Banks are investing in short-form video marketing for outreach to Gen Zers and millennials. Both generational cohorts have ranked YouTube as the top social media platform they use to find banking information, according to our proprietary data. Here鈥檚 a breakdown of three banks鈥� activities:.

If Google ranks YouTube within the top 10 results, that鈥檚 a good indicator people searching those terms are interested in video content, so YouTube and TikTok influencers could pay off.