The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.
Report
| Mar 31, 2025
Podcasts represent a small, but growing, revenue stream for creators. Brands want in on creator-led podcasts, especially as video becomes a more crucial component of podcasting. But both sides face challenges over concerns related to scale, brand safety, and ad loads.
Report
| Mar 31, 2025
Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.
Article
| Mar 31, 2025
Uncertainty is having a chilling effect on US M&A activity: The number—and size—of deals is down YoY as companies wait for more clarity on government policy.
Article
| Mar 31, 2025
X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.
Article
| Mar 31, 2025
OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.
Article
| Mar 31, 2025
50% of Black consumers say they’ve recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.
Article
| Mar 31, 2025
On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 31, 2025
Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.
Article
| Mar 31, 2025
K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.
Article
| Mar 31, 2025
Article
| Mar 31, 2025
Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.
Article
| Mar 31, 2025
Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.
Article
| Mar 31, 2025
National Burrito Day is this Thursday: Chipotle’s success with the made-up holiday has driven competitors like Qdoba, Moe’s Southwest Grill, and even 7-Eleven to offer their own burrito-centric deals.
Article
| Mar 31, 2025
xAI’s takeover of X gives it AI training data, compute power, and a ready-made audience—offering a path to revive X’s ad business and investor confidence.
Article
| Mar 31, 2025
Amazon’s AI can track prices and book trips, pushing advertisers to prep for automation and agent-optimized experiences.
Article
| Mar 31, 2025
Companies like Klarna and StubHub are loading IPO documents with AI buzzwords, risking SEC scrutiny and signaling a growing AI bubble driven more by marketing than substance.
Article
| Mar 31, 2025
Much is in flux when it comes to tariffs: That uncertainty is putting stress on companies and consumers as they weigh whether to spend or save.
Article
| Mar 31, 2025
Nonbank lenders face lighter regulatory oversight than traditional lenders, allowing them to take on more risk when it comes to AI. When used in the lending process, AI can speed up approvals and communications while personalizing service.
Article
| Mar 31, 2025
Retail media networks (RMNs) are using APIs to give advertisers more control over the management, measurement, and optimization of their campaigns.
Article
| Mar 31, 2025
Chart
| Mar 31, 2025
Source: MikMak
Chart
| Mar 31, 2025
Source: PYMNTS.com; Splitit
Chart
| Mar 31, 2025
Source: AppsFlyer
Chart
| Mar 31, 2025
Source: Pi Datametrics
Chart
| Mar 31, 2025
Source: Barclays