蘑菇AV

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

On today鈥檚 podcast episode, we discuss why the Trump administration extended TikTok鈥檚 sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.

Abercrombie & Fitch sees slowdown looming as tariffs take effect: The retailer expects sales growth and profits to be seriously pressured in 2025.

Est茅e Lauder scrutinizes portfolio as losses pile up: The beauty company may sell some brands as it expands its presence on Amazon to reignite growth.

OmniHuman-1鈥檚 AI video creation could transform digital media but raises concerns over deepfakes and misinformation.

On today鈥檚 podcast episode, we discuss what a tariff even is, what might happen when they鈥檙e implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.

This is the Q2 2025 installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media鈥攁nd which parts of each might fare best and worst.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

As TikTok sits in limbo, ByteDance bets on Seed-Thinking-v1.5, a smarter reasoning model, to carve out a distinct place in a crowded, high-stakes LLM market.

Trump administration tariffs could significantly alter digital advertising strategies, forcing marketers to pivot toward performance channels.

Exclusive experiences like this are helping Amex to win over millennials and Gen Zers

No matter when or how they land, President Donald Trump鈥檚 tariffs will shake up retail and digital media.

Planning for the holidays may be harder this year as tariffs cast a shadow over both consumers and retailers. 鈥淎s of right now, we鈥檙e seeing a lot of unusual consumer behavior that鈥檚 likely to persist as long as tariff uncertainty persists,鈥� said our analyst Sky Canaves, author of our 鈥淯S Holiday 2024 Recap and 2025 Preview鈥� report. Still, there are steps retailers can take to prepare. Here are three key strategies to help navigate a challenging holiday season.

A $40 billion funding round could boost its value, but mounting pressure from Big Tech and nimble rivals threatens to outpace its growth.