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If you're measuring the success of your ad dollar, it should be regardless of the type of channel or platform you use so that you can measure apples to apples. Max Willens (11:10):. I see. There's no way that happens. Paul Verna (11:15):. It's not happening in any one of these spaces. Yeah,. Suzy Davidkhanian (11:18):. That's what I'm saying. That was your prediction.

Google was paying folks like Apple to be the default. Whereas Amazon, it's like, well, people are choosing to go to Amazon. Google was able to say, "Oh, well there's..." At least they are able to say, "Well, people can go to Amazon." Most people are starting their shopping searches on Amazon. People can go to TikTok.

Whether that is the case, whether that should be the case, I mean Apple has a ton of data on us as well. So I don't know if that's a rational case, but I do think that is inhibiting customers. Marcus Johnson:.

So, something like Siri, whether it's branded as Siri, or something else for Apple, will provide the dominant search experience on iPhones and Apple devices, inside of the kind of diffuse ecosystem that Microsoft is building. Copilot is going to be this thing that shows everybody around and ferrets out information for them.

So you could walk around and have a video conversation without having to sit in front of the camera, great idea, but I think because Meta was the brand on the package people may have tried to steer clearer than if it was someone like Apple. Round two, we start with Ethan. Are we sure about self-checkout?

Yeah, I would say that Apple probably has a better chance of making a really good automobile engine than GM does of making a decent piece of in-car technology. So I'll just leave it at that. But that is what-. Marcus Johnson:. Oh, there's more. Blake Droesch:.