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US paid retail membership fee revenues will be higher than ever before in 2025, reaching $46.39 billion, according to our May 2024 forecast. That鈥檚 an increase of 10.8% YoY, with over half (51.8%) of these revenues going to Amazon.

Ahold Delhaize is in the process of working out its in-store strategy, which includes using existing screens and technology to run video ads, engaging store shoppers via its mobile app, and partnering with Vibenomics to give CPG advertisers the ability to run audio campaigns.

As penetration weakens and margins shrink, insurers across business lines will prioritize emerging growth areas in 2025鈥攊ncluding novel technologies鈥攕trategic marketing efforts, and leveraging favorable legislative changes.

Use cases included audio titling and/or captioning, script writing, and asset design. For example, over the holidays, the agency worked with AI artist @Joooo.ann on a social campaign for tech company Xiaomi that used genAI to imagine what its products and stores would look like in the North Pole. It鈥檚 helping social marketers sharpen their creator strategies.

News influencers are overwhelmingly male and lean right-wing: Brands looking for creators have to carefully pick apart values to ensure an ideological match.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Hint: It鈥檚 not an audio platform. Yesterday鈥檚 Chart of the Day: Man vs. ChatGPT.

Use high-quality visuals and branding: High-resolution footage, proper lighting, and clear audio can ensure videos have visual appeal. Incorporating consistent brand elements, like logos and color schemes, strengthens brand recognition and creates a cohesive experience.

Copilot Daily is an audio news summary feature that mimics a news anchor and works with major news outlets. Think Deeper provides complex, step-by-step responses to intricate queries, with potential applications in decision-making that could see it evolve as a future AI agent.

Although some product features鈥攍ike changing the volume or casting audio鈥攃an be done without the Sonos app, the app is necessary for full control of a Sonos product. Sonos CEO Patrick Spence said that the problems arose from bugs not discovered during testing and that the situation became an obstacle for existing product sales.

Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

As retailers eye the end of the holiday shopping season, they must shift their strategies to cater to resolution-driven purchases in the new year.