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Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

In addition to text and audio input, it tracks and saves users鈥� key-stroke patterns, device models, IP addresses, and system settings. DeepSeek鈥檚 policies allow it to save data for 鈥渁s long as necessary to provide services,鈥� but that open-ended language could allow indefinite retention. By contrast, Google鈥檚 Gemini saves user data for up to three years and OpenAI saves ChatGPT data for 30 days.

That鈥檚 an ambitious plan considering none of the released Nova models can process or generate audio content. Breakthroughs in audio processing could help push forward its long-suffering Alexa revamp, which was recently delayed until next year even though Amazon announced it in 2023. However, if genAI audio capabilities are limited to AWS model development, we could see even longer Alexa delays.

DeepSeek collects user input, including text, audio, files, feedback, and chat history. It also keeps device data like keystroke patterns, IP addresses, and system languages. DeepSeek鈥檚 privacy policy says the company retains users鈥� information indefinitely or 鈥渇or as long as necessary to provide our services.鈥�

Podcast and digital audio ROI measurement is perceived to be at the bottom of the barrel. The reality? It鈥檚 relatively easy to measure ad exposures in streaming audio because the content is delivered in real time. Connecting an audio exposure to consumer behavior is trickier but no more so than would be the case for the average streaming TV ad. Podcast advertising is another story entirely.

The beauty retailer launched a Hulu "Get Ready With Me"-style show featuring celebrities, adapting popular short-form social media formats for streaming. This represents a subtle approach to branded content that could help draw viewers, contrasting with more overt retail entertainment initiatives.

Audio sources like podcasts fall in the middle, with speech-to-text technology bridging the gap but potentially missing nonverbal cues. Summarization of key use cases. Here is a summary of the key use cases of genAI in advertising and media strategy, examples of their use, their ease of implementation, and the size of their impact. What else should marketing teams keep in mind?

However, while the models generate video, image, and text, none process audio content, the foundation of Alexa鈥檚 operations. Building Alexa on internal models, instead of external tech like Siri鈥檚 ChatGPT integration, could slow progress even more.

The only audio markets where Amazon is a leader are ebooks and audiobooks. But both segments have seen growth rates fall in recent years, and their combined revenues contribution is smaller than that of music streaming. Amazon Music is mostly running in place. In 2022, Amazon overtook Pandora to become the No. 2 digital audio service by listeners, distantly behind Spotify.

Underutilized platforms like the OTT streaming services, digital audio, and even TikTok still have much to prove. Behind the Numbers.

But in recent years, growing digital video and streaming audio ad inventory has strengthened their digital revenue prospects. The Canadian Media Directors鈥� Council has targeted a 25% share of digital advertising for domestic publishers by 2025. The lobby group鈥檚 goal is to increase investment in domestic media to reduce the spate of local media closures and support local journalism.