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So, this is an oldie but a goodie and it's Olay beauty brand. They have an AI powered skin advisor. So, you can take a selfie of your face and the app uses AI to tell the true age of their skin, which told me I was four years older than I'm, which I was quite offended by. It evaluates skin health and makes recommendations for a personalized skincare regime.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

That's the amount of US retail sales, both e-commerce and in-store we forecast for this year, $7.5 trillion. Any guesses on what percentage of worldwide retail sales that $7.5 trillion represents? Zak Stambor:. Oh gee, I'm so bad. Sara Lebow:. Me, too. Zak Stambor:. Geez guesses. Arielle Feger:. I'm going to guess 20? But I'm not very confident. Sara Lebow:. All right, we've got an unconfident 20.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

Costco鈥檚 membership doesn鈥檛 include many ecommerce benefits, proving the enduring appeal of in-store shopping. The retailer has been reluctant to invest in this area. It doesn鈥檛 offer free same-day shipping on grocery orders, and it no longer offers click and collect as a fulfillment option for grocery.

On today鈥檚 podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok鈥檚 ecommerce plans around the world, looking at what鈥檚 driven success in some markets and held it back in others.

Other industries measured by Rival IQ tweeted far less frequently, falling to just 0.9 times per week among both fashion and health and beauty brands, and the median engagement rate per tweet was just 0.035% across all industries. Twitter trends aren鈥檛 nearly as common as they used to be.

Story three is for pow, and we're looking at skincare products being marketed towards young children. An investigation by Ft journalist Christina Criddle found that teen influences as young as 10 were producing Get Ready with me videos promoting skincare products in the us marketing to children is permitted, but how appropriate is this kind of behavior? Paola Florez-Marquez (07:39):.

It's that shopper that they're losing. The random teenager, Alpha, Gen Alpha or Gen Z, who's going into the store every once in a while when they get pocket money from their parents, I think that's not where the money is going to be. It's the repeat purchasers, which is why they were trying to do the value meal.

The things that will educate shoppers, help shoppers are the things that will work the best and also the things where you already have the hardware to do it. So in-store audio, like we said, TVs in-stores that already have them. And then I think there's much to be said for end cap displays and things like that that aren't going away anytime soon.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

Lifestyle, fashion, and beauty are still the top creator categories. But these are broad sectors that overlap with many other industries, including travel, health, entertainment, food/drink, and art. B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL).

One of the examples he points to is personal care company, Dove, in April saying one of the biggest threats to the representation of real beauty is AI. They're celebrating their 20th anniversary of its Campaign for Real Beauty, a marketing effort to showcase all women with no digital retouching, marking the occasion by committing to never use AI to represent real women. Evelyn, I'll come to you first.

And then there was this example from CBS, which was the hashtag beauty unaltered campaign. So this was in Times Square New York City. People could upload an unedited selfie with the hashtag beauty unaltered and then they were displayed on digital billboards every 10 seconds and that generated 3.6 billion impressions for CBS. Marcus Johnson:.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

But the other side of it, which I think is probably the bigger piece, is this sort of expanded consideration set that Gen Z shoppers are more likely to be in the store looking up ratings and reviews, getting more detailed product descriptions, seeing if they can get a better deal on the product by going on Amazon or another e-commerce channel.

So they're always looking for as much of a one-stop shop as they can in terms of one vendor, one dashboard, one understanding of methodology. And so we know that it's really important for them to have that holistic view from us as their brand lift measurement partner. Paul Verna:. Yeah, I know ad measurement is a huge topic for us.

In 2005, our eCommerce business, non-inflation adjusted, was bigger than Warby Parker is today. There's plenty of legacy brands that had very sizable eCommerce businesses 10, 15 years ago. But I think some of the issues around their real estate strategies, some of their issues about attracting younger customers are bigger.

I can't tell if this is a good or bad thing about Amazon's business, and it's probably both, but the fact that it's advertising business is right now so incredibly tied to e-commerce sales means that when e-commerce sales are growing, retail media dollars are going to go up for them.

Maya Poll who focuses on disability awareness, advocacy and beauty content saying, "When I started accepting sponsorships, I feared I would lose the legitimacy and value behind what I was saying." So that still holds true regardless of what you call the job. And then number three, the gender pay gap also lives here. No surprises I'm sure.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

One, YouTube's rolling out a feature that lets creators make a shopping button appear at relevant points in their videos. Think about demonstrating a beauty product. YouTube's test in the US apparently drove folks who saw the timestamps to click on tagged products about twice as often.