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So Kohl's is leaning really heavily into shop in shops, but that's always been its thing. Arielle is bullish on shop in shops we see like Clair's and Walgreens right now, and just a lot of that, but Kohl's has always been doing that. And in order for that to be successful, you need people coming into Kohl's. And it's just Kohl's is inherently not the most interesting brand to me. Suzy Davidkhanian:.

US retail marketplace e-commerce sales will grow by 10% year over year this year to nearly $385 billion. That's according to our forecast, which comes from Whitney and which Sky wrote the report on. That represents over a third of total retail e-commerce sales, that $385 billion.

I think it's a big part of Amazon's future e-commerce plans. And they will continue to do this, and that's going to continue to reset the holiday calendar push at least some of the shopping forward.

That can help drive other sources of revenue, like retail media, because the more sellers they have on their e-commerce platforms, the more incentive there is for those sellers to then advertise to get higher placement on their websites. Marcus Johnson:.

The summit continues with deep discussions on topics like connected TV advertising, social advertising, and first-party data, featuring Insider Intelligence analysts and guests from brands like Ghiradelli Chocolate, e.l.f Beauty, M&T Bank, the Hershey Company, the Vargo Group, and more.

The single biggest reason that I think is creating a drag on their e-commerce business is one category, and that category is consumer electronics. It's about 20% of Amazon's e-commerce business, and it is growing according to our forecast in low single digits. This is in an area e-commerce that is used to growing in double-digit growth rates. So that's just going to create a drag.

Then you have Amazon Prime who have bundled their streaming service with e-commerce, got Thursday night football just now, they're going to have the NBA in upcoming years. It sounds likely, you see that with Max being HBO and Discovery plus they're trying to bring in more content to have less churn moving forward. Marcus Johnson (12:08):.

Ethan Cramer-Flood:. ... in New York City, those of us that shop all the time in incredibly cramped, tiny little shops where there's no space in the aisles, and I personally haven't seen any of these anywhere. I think we're still off the hook for a while until they make these drones a lot smaller.

So if you Google skincare for dry, sensitive skin, it would generate an ad for skin cream with the auto-generated text, "Soothe your dry, sensitive skin," which increases the chances of users clicking on it. Before, algorithms would select from texts that are from a collection of pre-made responses. But now, it would take the words that you've actually asked about and put them into the ad like that.

He writes that the online shopping giant is currently testing a feature on its mobile app called Consult a Friend, that aims to make shopping on its platform more collaborative and engaging. But Suzy, can Amazon make its app fun? What's the point? Suzy Davidkhanian:. No, there's no point. I think Amazon can try. Marcus Johnson:. Oh okay. Moving on.. Suzy Davidkhanian:.