蘑菇AV

On today's podcast episode, we discuss what employers expect their staffs to know about generative AI, whether every company will end up with their own custom version of ChatGPT, and the dos and don'ts of using generative AI in the workplace. Tune in to the discussion with our analyst Jacob Bourne and vice president of content, strategy, and operations Dan Van Dyke.

On today's podcast episode, we give out some 2023 retail awards for the most must-visit store, the company that came the closest to crashing and burning鈥攐nly to course-correct at the last minute, the retailer you need to know, and the comeback story of the year. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sky Canaves.

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

The retailer is also experimenting with in-store retail media elements like audio and in-person demos. Outside of the retail environment, Walmart is partnering with social and streaming platforms to expand advertisers鈥� reach.

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.

One of the things I pulled out, size of retail media, currently 14% of all ad spending, not just digital. Digital is pretty much most of it at this point, but of all ad spending, 14% of it is retail media today q to our forecast team and they expect it to go from 14 to 25% over the next four years.

Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.

Stores are becoming increasingly digital via dynamic pricing, interactive shelf tags, and personalized signage. Retailers need to think about digitally native customers navigating stores, and not the other way around. Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淓very tool that exists right now is getting AI infused into it,鈥� our analyst Henry Powderly said on a recent episode of the 鈥淏ehind the Numbers鈥� podcast. Indeed, 24.0% of people in the US will use generative AI at work next year, per our June 2023 forecast.

By focusing on deals, value, and experiences, retailers can build a perception of value that resonates with discerning consumers. 鈥淭he unremarkable retailers and brands are going to struggle because consumers are only spending when it's enjoyable, when they derive some pleasure from the purchase,鈥� our analyst Zak Stambor said on the 鈥滲ehind the Numbers鈥� podcast.

And interestingly, they're even starting to bring some of the technologies that have taken off online and bringing them into store. They announced a partnership with L'Oreal to have L'Oreal products scannable with a QR code that lets you do virtual hair color, and this is taking place in Walmart stores. So it's very interesting just how they're all over the place.

I think Arielle may have mentioned from the Jungle Scout, the 43% of Gen Z consumers, they start their online product searches on TikTok, which is a lot higher compared with Google. So it definitely makes sense. It's probably not a surprise, but the numbers are pretty astounding. Sara Lebow:.

When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our 鈥淏ehind the Numbers: The Baking & Payments Show鈥� podcast.

They've gotten the high income shopper to come into their stores or to shop with them online or through a click and collect. I don't think that's a passing fad. I think as long as consumers are feeling a pinch economically and they've come in, I think that they're going to stay.

Some people have been making fun of that online, but I think all the press is good press for e.l.f. e.l.f. hasn't done anything all that major this month other than the Mean Girls movie though, which is why it's in spot eight. Arielle Feger:. Yeah.

鈥淚t鈥檚 really hard when people don鈥檛 know what it is that you stand for. Then you ultimately stand for nothing, and that鈥檚 when your sales suffer,鈥� our analyst Zak Stambor said on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

And the question is this, according to Jungle Scout, what percentage of US adults begin their online product searches on TikTok? What percentage of US adults begin their online product searches on TikTok? Is it A. 8%, B. 19%, or C. 43%? Man-Chung, I'll ask you first. Man-Chung Cheung:. Definitely, eight. Bill Fisher:. 8%. Carina? Carina Perkins:. Yeah. Sorry, eight as well. Bill Fisher:.

鈥淚 think that as the teams at brands become less siloed, the shopper marketing people [will] work more closely with the ecommerce or digital people,鈥� said Perrin. 鈥淎s agencies continue to do their best to take on retail media as a competency for themselves, I think we鈥檒l see those silos between the offline and online sides of this breakdown.鈥�.

While these trends may feel overhyped, as digital perks become more normal, brands will want to cash in on any potential opportunities. What to watch for: Brands will be sure to have some sort of metaverse, VR, or Web3 offering so they don鈥檛 fall behind. Look out for features like offering digital versions of outfits to 鈥渢win鈥� with virtual avatars, noted Davidkhanian. 3.

A lot of digital retail media spending is hand in hand with these more traditional forms of marketing.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

It was a website that has a retail e-commerce store online who sells like accessories and jewelries and stuff.

They continue to invest in AI in hopes of personalization, not just in rewards programs, but you also are seeing examples of a company like a restaurant like ihop, which is really leaning into AI in order to surface menu options during the digital ordering experience that really leans on a customer's past purchase and engagement behavior. Blake Droesch (10:58):.

And so that figure for sponsored content wouldn't include things on other digital channels or even traditional media channels. So if you look at that as a whole, there's still a ton more money going into influencer marketing. It's just not necessarily captured in our forecast.