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We see growth in digital buyers in general in our forecast on an annual basis in that low-single digit percentage. Yes, there's of course, always going to be new buyers coming into the market.

Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.

Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

It may be a new year, but 2023 shopping habits aren鈥檛 going anywhere, according to Barbara Connors, vice president of strategy and acceleration at 84.51, a retail data company under The Kroger Co. Customers are still motivated by price and value, still expecting the shopping experience to seamlessly shift between online and offline channels, and still interested in buying private label goods.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

Here's how people in South Korea spend their time and money online, represented in 10 charts.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.

TikTok users are highly engaged. In fact, they鈥檙e more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.

Albertsons鈥� same-store sales rose 1.4% in Q1: The grocer expects headwinds due to the confluence of rising labor costs, declining margins, and the cycling of food inflation.

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs鈥攁nd understand what shoppers want from them.

27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.

Then you've got a couple of points gap before you get to digital buyers, 82% of them do that, and then you go down, podcast listeners, that's about 57% and growing. (10:38):. Then VR users, to get to your second point, currently about 37% of the population, of that Gen Z population doing that, but growing as you said, to getting close to half in four years time.

So next year, more than half of Gen Z digital buyers will use buy now, pay later services like Klarna and Affirm, putting them ahead of any other generation, including Millennials, in terms of use according to our forecast. What are the implications of this BNPL trend? Arielle Feger:.

鈥淚n the digital era, each step along the path to purchase has become significantly more complex,鈥� our analyst Blake Droesch said on a recent 蘑菇AV webinar. 鈥淭he store remains a vital centerpiece, but the number of digital channels that consumers are using to discover and evaluate brands continues to grow at a rapid pace.鈥� Brands and retailers need to stay on top of evolving purchasing behavior to meet their customers where they are. Here are three trends and opportunities that can help.

Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a February 2024 survey from Baymard.

Gen Z is Pinterest鈥檚 largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.

In 2023, Southeast Asia will remain a growth leader in digital users. Paradoxically, while its smartphone adoption will soon approach 90% among internet users, only slightly more than 60% of the population will be internet users this year.