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Read the full report, US Creator-Driven Commerce 2024.

Methodology: Data is from the August 2024 Invoice Home online survey titled "Delayed Holidays? 1 in 10 Americans Are Planning to Celebrate in 2025 Due to Cost". 2,002 US consumers ages 18+ were surveyed during August 5-7, 2024 by Censuswide.

Follow along as we examine the driving factors behind the sustained and rapid expansion of D2C ecommerce, and its potential impact on the future of online shopping.

One example of this unified commerce is of course McDonald's, which built their entire system from scratch.

For instance, if a BNPL option is available online, it should also be available in store. But Crisologo cautioned that as payments options get more personalized, it鈥檚 going to become much harder to keep the in-store and online payment experiences consistent. What鈥檚 next? Embedded finance is growing, and more nontraditional players are providing financial services like payments.

Raghavan has been at the helm of ads and commerce since 2018 and became Google鈥檚 search chief in 2020. Notable timing: Google search and advertising, the company鈥檚 chief revenue generators, are facing their most intense waves of regulatory scrutiny yet.

Benefits: 鈥淚f your brand is looking to do things like grab attention, entertain, [and] inspire viewers to learn more, or shift the perception of [your] brand and [allow for] greater collaboration, you might want to look at in-feed ads,鈥� Sam Kimmel, TikTok鈥檚 global creator partnerships lead, said during CreatorIQ鈥檚 鈥淔rom Engagement to Conversion: Unlocking the ROI of Creator Commerce on TikTok鈥� webinar.

Commerce continues to look like a top priority. Between the TikTok Shopping Center, Meta鈥檚 continued emphasis on Advantage+ Shopping Campaigns (ASC+), as well as platforms such as Snapchat and Pinterest reorienting their machine learning and AI systems to drive commerce outcomes, social networks continue to focus on lower-funnel ads.

Invaluable intelligence, short and sweet. eMarketer's Chart of the Day Newsletter delivers one insightful chart each day to help you better understand trends across marketing, media, advertising, commerce, technology, finance and more. Each edition also includes suggestions on how you can use these charts in presentations and pitch decks. Visit the link in our show notes and sign up today.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

And I think as it tries to keep pushing commerce with these new formulas, it can also potentially run into legal troubles if it's, for example, using the algorithm to promote its own products or using data from other brands and merchants to develop its own products.

In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:.

The success of Walmart+, which offers free grocery delivery, has also boosted the retailer鈥檚 ecommerce operations, driving many of the program鈥檚 31.8 million users to consider Walmart their default option for online purchases. As a result, Walmart鈥檚 online sales beat our ecommerce growth expectations by a delta of 210 basis points. Off-price.

Gen Zers are most likely to use digital wallets online. In the UK, 27% of 18- to 29-year-olds are using digital wallets daily for online payments, per YouGov/Brite Payments, compared with 14% of the overall population. PayPal is the preferred digital wallet for online payments.

Also, join e-marketer at the Commerce Next e-Commerce growth show on June 20th through 21st in New York City. We will be moderating the e-commerce Experience Panel with speakers from DSW, Shiseido, and Kendo Brands. Learn from over 120 industry leading speakers across more than 50 sessions. Scaled retailers and brands get free admission.

In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:.

It is also using those brick-and-mortar stores to boost online sales鈥攊t launched store fulfillment in about 100 of its 280 locations in Q3.

The hub outlines TikTok鈥檚 suite of advertising solutions and gives advertisers access to best practices focused on branding, commerce, performance, and creative. TikTok also introduced TikTok Fundamentals, an advertising framework consisting of three pillars: Fuel (with data), Build (start small and iterate), and Automate.

Two days later, Commerce Secretary Howard Lutnick clarified that the exemption was only temporary, with separate levies expected to follow. In response to such mixed signals, companies including Diageo and Logitech have withdrawn or withheld financial guidance, while others are pausing inventory and supply chain decisions.

And that makes sense, said Elizabeth Marsten, vice president of commerce strategic services at Tinuiti. 鈥淲hen we鈥檙e talking about beauty, you want to see it in action. If you can鈥檛 touch it or feel it, you want to see what it looks like when someone else touches it or feels it,鈥� she said.

Looking at the third party line item, in Q2, third party seller services accounted for 60% of its online shopping line item. 60% of that line item. In 2019, it was close to 35. So online seller services in terms of if you stack it up side by side with their online stores, net sales, it used to be 35% a few years ago. Now it's close to 60%.

The news: US retail sales jumped 4.6% YoY and 1.4% MoM, as shoppers snapped up goods ahead of expected price hikes from tariffs, per the US Commerce Department. The monthly increase easily beat the 1.2% Dow Jones estimate and was well above February鈥檚 0.2% gain鈥攎arking the biggest rise since January 2023.

Before splurging on 鈥渆xperiential鈥� technology such as in-store VR, invest in technology that speeds up checkout and payment, makes the transition between online and physical channels seamless, and gives customers a more personalized shopping experience. Move beyond omnichannel to 鈥渦nified 肠辞尘尘别谤肠别.鈥�