US consumer spending grew just 1.3% during Q1, per the US Commerce Department, and 84% of US consumers ranked inflation as a top-three concern in Q2 2024, up five percentage points YoY, per TransUnion. Loyalty programs encourage discount-minded shoppers to spend their limited budget with retailers.
Article
| Jul 5, 2024
The insight: Average ecommerce order values for luxury goods held steady globally in Q3, according to our Industry KPIs data provided by Salesforce Commerce Cloud, as consistent spending from wealthy shoppers offsets softening demand from aspirational shoppers.
Article
| Dec 26, 2024
On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.
Audio
| May 10, 2023
Two years ago, Canada's federal government opened up sports betting, but now there's a new rule in Ontario that bars online gambling ads featuring athletes and celebrities. Calls for a nationwide ban on those gambling ads are getting louder.
Audio
| Mar 29, 2024
Marcus Johnson:. eMarketer is your trusted partner for actionable data and insights for marketing, advertising, commerce, and more. But did you know eMarketer also has a division focused on B2B media solutions? Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more.
Audio
| Nov 8, 2024
So there, I think it's a lot more about the connected experience, the true omnichannel or all channel and how there's commerce everywhere and how to really seize the moment.
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| Jan 22, 2025
For Amy Lanzi, COO of Publicis Commerce, education on the latest changes and cross-platform analytics are important points of investment. “Our biggest pain point is really keeping up with all the transformation,” said Lanzi. But if marketers can stay up to date on all the new features and data RMNs are releasing, that transformation becomes an opportunity, not a headache. 4.
Article
| Mar 8, 2023
Go further: Read our US Creator-Driven Commerce 2024 report.
Article
| Oct 9, 2024
The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:.
Audio
| May 24, 2023
The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:.
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| May 5, 2023
I think that these storefronts within Shein, I think that to me is definitely a winning move for them, if they can basically create a digital mall with a lot of different unique storefronts. For Children's Place, it's almost out of necessity. Well, let's try something. Sara Lebow (09:57):.
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| Nov 27, 2024
But now the UK government is proposing a new data protection and digital information bill which would update the UK GDPR, and critics of it say that it's actually watering down some of the data protection that has been offered to consumers under the UK GDPR.
Audio
| May 19, 2023
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Nov 14, 2023
In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.
Audio
| Sep 24, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
Audio
| Mar 6, 2024
So I have three slices in this pie, and I think they're actually probably pretty similar to last quarter's, but the first slice is the overall digital ad landscape. We're seeing ad spending grow healthily, but the dollars aren't totally free flowing. And whenever that happens, advertisers turn to tried-and-true easy-to-use platforms like Meta with massive audiences. (10:50):.
Audio
| Nov 7, 2024
Some 51% of decision-makers at US and UK retail and travel organizations say they plan to bring their commerce media tech stack in-house, and 49% plan on switching technology partners, according to a Forrester Consulting study conducted on behalf of PubMatic.
Article
| Oct 16, 2023
You can look at various different numbers that have come out, whether it's the November Commerce Department numbers where retail sales were up 4.1% year over year or the MasterCard SpendingPulse data that tracks spending from November 1st to December 24th, which had a 3.1% gain or the Adobe e-commerce sales data over the final two months of the year, which had online sales up 4.9% year over year.
Audio
| Jan 10, 2024
A2A payments will grow: We expect digital bank transfer volume to increase 9.1% this year to $97.22 billion, per our forecasts. Enabling this method with Stripe gives Airbnb users more checkout choices and an improved customer experience, both of which should strengthen retention.
Article
| May 22, 2023
Mcommerce continues to defy the slump in online sales as people turn to their smartphones for savings and social media transforms Gen Z buying habits.
Report
| Sep 22, 2023
But that gap is going to close and I think with these free ad supported TV channels that are coming online here, I think that gap's going to be closing even faster. Ethan Cramer-Flood:. And we're hard at work, I promise our listeners we're hard at work, on trying to come up with a FASST specific ad spending forecast. We don't have that yet.
Audio
| Aug 25, 2023
In the digital age, the concept of privacy has expanded to include one’s online activity and data about oneself, both of which have value for advertising stakeholders. Privacy standards are codified into:. Legislation (e.g., statutes or codes), written and enacted by legislators at the local, state, and federal levels.
Report
| Jul 10, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Audio
| Feb 14, 2024
Go further: Read our latest report, “TikTok Commerce 2023: Should US Brands and Retailers Sign Up for TikTok Shop?”.
Article
| Jul 5, 2023
I'm concerned, especially in light of the fact that we saw other digital social platforms somewhat start to rebound in Q1. Meta came in with-. Marcus Johnson:. Good point. Jasmine Enberg:. ... 3% ad revenue growth, or revenue, growth last quarter and Snap registered its first ever revenue decline. Marcus Johnson:. Mm-hmm. Jasmine Enberg:.
Audio
| May 12, 2023