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I think Arielle may have mentioned from the Jungle Scout, the 43% of Gen Z consumers, they start their online product searches on TikTok, which is a lot higher compared with Google. So it definitely makes sense. It's probably not a surprise, but the numbers are pretty astounding. Sara Lebow:.

British Chambers of Commerce. Clearpay. Ebiquity. FIS. ImpactSense. Klarna. LG Ad Solutions. Office of Communications (Ofcom) 鈥� UK. Oxford Economics. Toluna. Toluna Start. World Federation of Advertisers.

And I think that's quite different to when they're shopping online. I think even when they're shopping online, sometimes having an AI chatbot instead of a human can be frustrating. So I don't think that they're going to catch on from a consumer's perspective like that.

Online shoppers spent $107.7 billion online, up 8.7% YoY, from Nov. 1 to Nov. 28, per Adobe Analytics. We expect US retail sales to grow 7.0% this year, although most of those gains will stem from inflation. The big takeaway: The European economy is expected to contract this quarter and the first quarter of next year, per a European Commission forecast released last month.

Marcus Johnson (00:00):. eMarketer is your trusted partner for actionable data and insights on marketing, advertising, commerce, and more. But did you know eMarketer also has a division focused on B2B media solutions? Well, we do. That's what I'm talking to you about. Partner with eMarketer today and connect your brand messaging with our powerful audiences.

We also saw that in Snap's earnings, which I know you'll talk about on another episode, but this has clearly we're in a period of a digital ad rebound.

Personalization is happening with both digital and in-store consumers. Physical stores offer consumers a chance to connect with brands on a deeper level with hands-on, fully immersive shopping experiences and events. Mobile bridges digital and physical. Mobile experiences are key to delivering the best hybrid shopping experience possible.

AI is taking over the world, of course, but sustainability is something that's becoming an ever-increasing consideration for digital advertisers, for retailers in e-commerce, and the broader tech industry. Google has been in the spotlight recently.

On today鈥檚 podcast episode, we discuss the future of the bank branch. 鈥� In our 鈥淗eadlines鈥� segment, we chat about why banks are closing so many branches and how consumers want more digital experiences. 鈥� In 鈥淪tory by Numbers,鈥� we explain what Curinos defines as branch share and why it used to account for more primary new accounts than it does today. We also discuss the value of closing a branch in order to save operating expenses in a low-rate versus high-rate environment. 鈥� In 鈥淧retend CEO,鈥� we look at regional banks and their deposit portfolios in a high-rate environment. Listen to the discussion with host Rob Rubin and Curinos director Andrew Hovet.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

And I know TikTok gets a lot of recognition for the live commerce push, but Amazon's trying to do it, too. Sara Lebow:. I don't totally have faith in this one. It's definitely interesting. I think it's on the list, because it's interesting, but HSN is doing some cool stuff. They have like Busy Phillips doing one of their shows who, another everyone-loves-her person.

Nike鈥檚 close connections to sports and sneaker culture keep it on the top of Gen Z鈥檚 list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.

Welcome folks to a Behind the Numbers show that takes you around the world looking at what various countries are doing in the worlds of commerce, media, and advertising. Each month, I give you a global news recap. Then I speak with a few of our regional experts to get their take on the main theme for today's show, which this time is all about the flurry of bans that TikTok is facing around the world.

And over time, I think retail has evolved into many different channels, whether it's voice commerce, car commerce, social commerce.

The Santiago Chamber of Commerce (CCS) expects Chile鈥檚 B2C ecommerce market to contract by 8.0% this year to $11.01 billion. This is the first time the country will experience a decline in sales since the CCS began tracking the market in 1999. Retailers that continue to invest in their ecommerce operations will reap the benefits of Chile鈥檚 buoyant digital economy.

Sellers spent 14% of their Prime Day revenues on Amazon ads, per Momentum Commerce. With both the retail and advertising opportunities growing bigger each year, Amazon would be wise to extend these earnings into the spring and undercut competition in the process, though it could risk diluting the sense of urgency associated with Prime Day.

And the good news I think is that in this age, because of digital technology, we really have an opportunity even with much smaller budgets to be able to carry those messages forward. But they can't just be the typical thing.

The Headline Personal Consumption Expenditures Price Index, which includes food and energy categories, increased 2.4% YoY in January, according to the Commerce Department鈥檚 Bureau of Economic Analysis, as reported by CNBC. Knowing how price-sensitive consumers are at this moment, brands need to be extra cautious how they position themselves and their messaging.

If you want to manage creators, or content, commerce or peer performance, all of that can be done through affiliate at this time. And you can do it on a performance basis, or even technology partners that can ingest a lot of marketing innovation. So, I do believe you should take another look and not waste any money, as we see wasted. The $20 billion is quite shocking.

Well, there's only going to be more online shopping as we go into the future. And younger generations shop online more than older do. So when Gen Z becomes the dominant generation of the world, they're going to be really accustomed to online. In-store experience hasn't really evolved enough to appeal to them.

Global Performance Commerce. Reuters. Reuters Institute for the Study of Journalism at the University of Oxford. Rival IQ. Sensor Tower. Similarweb. The Information.

Prime Day is about accelerating Amazon鈥檚 new flywheel of media, advertising, and commerce. Amazon Prime membership is the fulcrum on which Amazon鈥檚 new flywheel spins. Prime Day is like an extra spin that helps the flywheel gather momentum. After cementing its dominance of ecommerce early on, Amazon is now advancing its media and advertising efforts.

Welcome, folks, to a Behind the Numbers show that takes you around the world, looking at what various countries are doing in the worlds of commerce, media, and advertising.

Welcome, folks, to a Behind the Numbers show that takes you around the world, looking at what various countries are doing in the worlds of commerce, media and advertising.

I believe that the UK's Online Safety Act will lead to a sizable fine before the year's out. And I'll even go out on a limb and predict that it'll be a Meta company that will be on the end of that fine. So, the Online Safety Act ratified by the UK government at the end of last year, it's got quite a long rollout. It won't be fully rolled out until 2026, but it is being rolled out in phases.