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However, the broader media and advertising sector is largely unaffected due to the absence of digital trade provisions. Without agreements on cross-border data flows or digital taxation, advertising platforms and digital marketers face continued regulatory uncertainty. Q5: Are there any implications for digital services and tech industries?

Time for a change: The Amazon shopping experience is, simply put, not good. Despite鈥攐r perhaps because of鈥攊ts status as the second-largest search advertising giant in the world behind Google, Amazon鈥檚 interface has remained unchanged for years.

Firing on all cylinders: While discretionary spending on the whole remains pressured, discounters like TJX are scooping up a greater share of those dollars thanks to their good-better-best brand selections and treasure hunt experiences, which are winning over consumers of all ages and incomes.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Today, Google has a leading 27% share of the US digital ad pie. That's 14 points more... It's good enough for first, and 14 points more than Amazon, currently in third. In two years time, though, that gap will go from 14 point share gap between Google and Amazon to 10. So from 14 to 10. Google is going to lose two points. Amazon's going to gain two.

One, over a quarter of people shop online whilst watching TV and quarter look for an item after seeing it on TV. Two, half have interacted with a shoppable ad. Three, four, and five, either scanned the shoppable QR code or looked up the product online to find out more info after seeing the ad.

Shoppers might start the month focused on value鈥攑urchasing greater volumes of goods at a lower price per package鈥攂ut end the period with a clear emphasis on price alone, PepsiCo CEO Ramon Laguarta said on the company鈥檚 Q1 call. That鈥檚 in addition to reducing discretionary spend in everything from beauty to services like dining out.

Donald Trump has proposed tariffs as high as 20% on goods from China, which could cause Temu and Shein鈥攖wo of Meta and Google鈥檚 top ad spenders鈥攖o significantly reduce their US ad budgets.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice goods sales.

Live sports, in particular, are a good place to push potential conversions because of how engaged the audience is, with 46% of live sports advertisers considering that an advantage of the channel, per The Trade Desk. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Target's Good Little Garden represents the retailer's first standalone floral brand, strategically launched ahead of Mother's Day to establish Target as a destination for flowers.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

So I think the online environment is a lot easier for retail media networks to try new things and new placements, but I still think there's a lot of potential in in-store retail media. Sara Lebow:. And the online environment also theoretically has unlimited inventory. Obviously, this is also an issue with online retail media.

That's a good point. Rahul Chadha (08:14):. Conversation too. Marcus Johnson (08:15):. Well. So then does it matter if they're clearly labeled? You mentioned, that's just such a good point because there are California, were they using AI watermarks? Did that legislation get passed?

The good news is that merchants seem ready to do this:. 95% of companies would be willing to offer cash-back incentives to get customers to use pay by bank, per PYMNTS and Trustly. And 68% of merchants would be willing to offer a purchase price discount, per PYMNTS and Trustly.

Is that a good thing? Sophisticated, choosy shoppers are, in some ways, the lifeblood of the affiliate marketing sector. Yet their increasing savvy is proving to be a double-edged sword that is cutting into advertisers鈥� and publishers鈥� margins. Why affiliate marketing is more visible than ever.

It also expects to shift suppliers for most products to alternate countries and hike prices on some goods. Best Buy is particularly vulnerable to tariffs because the vast majority of consumer electronics products are imported and it鈥檚 the importer of record for only 2% or 3% of its inventory.

罢丑别谤别鈥檚 good reason for that enthusiasm: Brands reported a 2.5 times increase in sales conversion upon implementing virtual try-on technology, per a recent Perfect Corp. report. Our take: Technology is one obvious proactive solution companies can use to reassure shoppers that they won鈥檛 encounter any surprises when their online orders arrive at their doors.

Halting US shipments reflects how tariff volatility is driving inventory risk, pressuring supply chains, and prompting a realignment of go-to-market strategies. Read online

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

Reach more than 100 million shoppers with Ibotta鈥檚 network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more. Episode Transcript:. Sara Lebow:. Hello, listeners. Today is Wednesday, March 22nd.

Goods and services (G&S) growth was moderate at 9% YoY, but the real jump came from travel and entertainment (T&E), which was up 39% YoY. This reflects both the post-pandemic travel rebound and soaring airline prices: Airline spending was up 60% YoY, and flight ticket prices jumped 28.5% over the course of 2022, per the US Bureau of Labor Statistics.

Brands should provide clear direction to athletes so that the content is thought out and the production quality is good, according to Chad Martin, group director of strategy at ad agency Stephens & Associates. Their agreement should be as detailed as possible.