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The Save Mart Companies also recently expanded its partnership with Instacart, implementing Instacart鈥檚 Storefront Pro platform (which features ecommerce and ad capabilities) and bringing Instacart鈥檚 smart Caper Carts in-store. Why we care: Amazon dominates the retail media channel, capturing 77.0% of US retail media ad spend this year, per our forecast.

For a fee, the bank鈥檚 new media solutions team will let retailers target customers based on spending habits.

At Hy-Vee, this means experimenting with in-store audio, digital TV screens, and a recent Samsung partnership to expand these ad dollars. 5. But be thoughtful about those in-store ads. Hy-Vee focuses on points of rest for customers, meaning places like meat counters and pharmacy lines where shoppers are standing still for a few minutes.

鈥淭hat means we鈥檝e pulled our whole media ecosystem into one organization,鈥� which includes brand, agency, and shopper marketing stakeholders. Not only has this helped Kenvue develop a more unified approach to its media investments, but it鈥檚 also helped the company make quicker, more informed decisions.

AI tools that can build creative quickly and with little cost can also unlock ad spend from these brands. Retail media ad spend also gets held up by siloed budgets, said Longo. Shopper marketing and brand marketing teams for the same product may be completely separate, even though they may be buying ads with the same RMN.

Shorter ad breaks, seamless delivery, and relevant ads are key to keeping viewers engaged with ad-supported streaming. These factors enhance satisfaction and drive better results for brands, according to the latest research from FreeWheel's Viewer Experience Lab.

Data is based on ecommerce data collected during January 2018-March 2023 across 20 global marketplaces, 5,000+ brands and 950,000+ unique Amazon advertising campaigns.

奥补濒尘补谤迟鈥檚 ecommerce business is gaining momentum. Ecommerce now accounts for 18% of 奥补濒尘补谤迟鈥檚 global sales; the channel grew 20% YoY in the US alone in Q4, helped by its expanded marketplace assortment and investments in faster, more efficient delivery.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

Some 53% of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads, per a survey from Cooler Screens. Both AI and retail media are still developing. As both of these areas mature, AI will make retail media data even more powerful. Here are some ways AI is improving retail media.

, Hot Pockets, and Gatorade are using its Brand Shops to educate shoppers and differentiate their product portfolios, resulting in a nearly 20% increase in average order value.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.

Facebook is losing share of CPG and beauty brands鈥� D2C ad spending fast. The platform鈥檚 share declined from 52.6% in Q1 2020 to 30.2% in Q4 2022, according to an April 2023 study by Rockerbox. Most of Facebook鈥檚 share is moving to video. More than half of Facebook鈥檚 lost share went to linear TV (7.3%) and TikTok (4.5%) in Q4 2022, both of which began at zero in Q1 2020, per Rockerbox.

While US in-store retail media ad spend will only total $370 million in 2024, representing just 0.6% of total retail media spend, we expect that number to more than double by 2027, per our forecast. In-store retail media offers retailers an opportunity to combine elements of discoverability with the high-purchase potential of the in-store experience, said Chernofsky.

Microsoft鈥檚 new ad network helps retailers build and maintain their own media networks, boasting 鈥渞eady-built demand, expansive ad supply, and access to high-intent 蝉丑辞辫辫别谤蝉.鈥� Using Microsoft鈥檚 new product can help retailers reach profitability, according to the software company.

Evaluate alcoholic beverage ad spend. Prepare for next year鈥檚 Dry January marketing campaigns. More like this:. 3 key growth areas for alcohol brands and retailers. The pandemic accelerated online food and beverage growth, but alcohol was an outlier. How the Ozempic effect is鈥攁nd isn鈥檛鈥攃hanging consumer behavior. US Alcohol Ecommerce Forecast 2023 (Insider Intelligence subscription required).

This strategy proved to be a huge success, with one brand partner achieving double-digit omnichannel return on ad spend.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

AI-powered ads allow viewers to shop relevant table settings and cookware directly from Walmart between episodes. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.