Ä¢¹½AV

Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.

The IAB and MRC propose retail media guidelines to help solve the industry’s measurement problem: The framework is meant to improve transparency and ensure consistency across RMNs.

Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.

Our take: As economic uncertainty poses a threat to social ad spending, platforms will continue introducing features to persuade marketers to spend on their channels while trimming budgets elsewhere. Meta and Snap are emphasizing offerings that draw attention from TikTok, as both stand to gain from a ban.

Social platforms have been bolstered by ecommerce-driven ad spending, automated ad offerings such as Meta’s Advantage+ suite, and an ever-increasing emphasis on video. Key Question: What is responsible for the strong growth projected for social ad spending?

Retail media ad spend across US digital channels will hit $45.15 billion this year, a 19.7% increase YoY, per our forecast. Spend on search ads will make up 65.8% of total US retail media ad spend this year, totaling $29.69 billion.