蘑菇AV

On today鈥檚 podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.

Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.

Paramount expands shoppable TV capabilities with Shopsense AI partnership: The two companies team up to enable viewers to shop the MTV VMAs, with plans to install similar features in other Paramount content in the coming months.

OnlyFans posts record-breaking $6.63 billion in 2023 gross payments: Creator base grows 29%, but regulatory challenges loom.

Our predictions for retail media networks, smart TV watching, and generative AI.

Oracle鈥檚 13% revenue jump reflects the success of its multi-cloud strategy and major partnerships, positioning it as a leader in enterprise cloud services.

Guideline (formerly Standard Media Index (SMI)).

Two in three advertisers don鈥檛 plan to invest in new retail media networks (RMNs) in the next couple of years, according to Association of National Advertisers (ANA) data. 鈥淭he majority of dollars used to fund investments in retail media are being borrowed from existing budgets within advertisers鈥� organizations,鈥� said our analyst Sarah Marzano.

Amazon and Walmart are search advertising鈥檚 growth engines: The latter is a distant second to the former, accounting for nearly 4 in 10 non-Amazon retail media search ad dollars this year.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what鈥檚 in store.

It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.

The mix of flexible working arrangements banks and fintechs offer could create recruitment advantages for opportunistic firms.

These movies employed TikTok-first strategies, including high-impact media placements and creator collaborations, producing strong ROI. The study suggests that TikTok鈥檚 influence extends beyond the initial release, with users continuing to engage with movie content after watching in theaters.

58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.

Amazon鈥檚 $41.95 billion in US retail media ad revenue this year will account for more than three-quarters (77.0%) of the total retail media ad market, according to our March 2024 forecast. Use this chart: Advertisers can use this chart to evaluate their Amazon ad spend and make a case for diversifying ad formats. Related 蘑菇AV reports:. US Amazon Ecommerce Forecast 2024 (Subscription required).

Zoom out: The Trade Desk is a major player in CTV, running a popular demand-side platform (DSP) that hosts ad space across CTVs, retail media, and general web content. CTVs are its fastest-growing segment, per its recent earnings report, and one of the fastest-growing in digital advertising. The Trade Desk wants a bigger piece of the pie.

It鈥檚 the only form of media as powerful as traditional shopping channels in influencing discovery. Brands and retailers should still think of social media as a complementary piece to customer acquisition strategies, and particularly as an opportunity to get in front of Gen Z audiences before they begin actively shopping. Consideration: How Gen Z evaluates new brands and products.