蘑菇AV

I would agree for the short term, but I think long term it's definitely going to take off more with the younger generations, because what we see is Gen Z and Gen Alpha as well are really video first, digital natives, and they interact with the online world, so heavily through video, it's going to come pretty naturally to shop via video.

Latin America鈥檚 digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

Strong Gen Z adoption will propel growth. The number of Gen Z mobile proximity payment users will rise from 32.8 million in 2024 to 50.0 million in 2028鈥攔epresenting 37.7% of overall users. Click here to view our full forecast for US proximity mobile payment user penetration by generation. Digital wallets relying on ecommerce are keen to make in-store inroads.

And with more Gen Zers expressing an interest in physical retail, offering pop-ups from buzzy brands like Shein, Skims, and Abercrombie & Fitch鈥攐r better yet, recruiting them as tenants鈥攚ill help malls reach new generations of shoppers.

Over half of US Gen Zers have already owned crypto, per a July 2024 Gemini survey. That familiarity early in their financial journeys could make them more likely to seek solutions that integrate or accept crypto. But crypto鈥檚 volatility carries risks for lenders and borrowers alike. Crypto prices rise and fall more than traditional markets, per Kraken.

Over 50% of millennials and Gen Zers globally say they are more likely to join a loyalty program that uses AI, per Antavo. However, there are potential risks for retailers. AI-powered personalization requires vast quantities of personal data鈥攔aising concerns about data breaches and cyberattacks.

Older Gen Zers are the most active. The 18-to-24 age group has a penetration rate of 99.1%, much higher than any other age cohort. They are more likely to experiment with new social platforms, leading to the healthy uptake of TikTok as well as Snapchat before it. Platform fragmentation is increasing.

Gen Z will let bots do their shopping. AI shopping agents will gain traction among younger demographics through initial deployment in ecommerce platforms, digital assistants, and browser extensions. AI agents will exacerbate genAI鈥檚 risks.

By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty

Online returns growth will outpace overall ecommerce growth through 2028, driving retailers to update their strategies and solutions to manage costs.

Starbucks鈥� dominance is under threat as Dutch Bros鈥� growth surges: The coffee giant is struggling to stem a sales slump as the latter鈥檚 colorful drinks and service win it more customers.

Discord鈥檚 platform is built for participation, not passive content: Brands face high standards鈥攁nd high rewards if they succeed.

They鈥檙e as important as personal recommendations to Gen Zers. And while other cohorts look at price first, 33% of Gen Z consumers rated good online reviews as their most important consideration in selecting an insurer, nearly tying with price (34%), per an April 2023 ReMark survey. Agents looking to add more inbound Gen Z leads must focus on collecting positive reviews for those doing online research.

Gen Zers, in contrast, are far more likely to prioritize the entertainment value of their technology, as expanded upon in our 2023 report, "Gen Z Technology and Media Preferences." Older adults do use technology for entertainment, but their sources of entertainment do not revolve around their phones to the extent that they do among younger generations.

YouTube鈥檚 journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet鈥檚 most powerful platform.

Gen Zers are slowly leaving big traditional banks for their digital competitors, making fintechs an existential threat to banks. To protect their bottom line, FIs must lean in to what differentiates them from their (mostly) charterless competitors, including:. Deposit insurance, which means their customers lose their life savings like those affected by the Synapse collapse.

Creative agency Day One CEO and co-founder Josh Rosenberg said this year the shop is 鈥渄oubling down鈥� on its wing dedicated to gathering youth insights that informs their work, Ask Gen Z. 鈥淲e know that youth drives culture, culture drives relevance, and relevance leads to legacy,鈥� he said. Pursuing meaningful partnerships.

Rising Airbnb rentals and Tinder鈥檚 weak ID verification create unchecked spaces for misuse. Colombia鈥檚 tourism boom worsens the problem as traffickers exploit platform anonymity and operate freely.

Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Meta鈥檚 new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.