Why it mattered: As the number of retail media networks has risen, there’s concern that retail media ad spend could slow. But Kroger didn’t seem worried in its FY 2023 earnings call. CEO Rodney McMullen predicted Kroger’s retail media network would grow 20% this year, on pace with our forecast for retail media’s total growth this year (20.4%).
Article
| Dec 24, 2024
Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.
Article
| May 22, 2025
41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).
Article
| Apr 8, 2025
Threads is now included in Meta’s Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.
Article
| May 21, 2025
Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.
Article
| Apr 8, 2025
Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.
Article
| May 21, 2025
Meta aims to expand AI-powered ad creation: The early release initiative gives brands low-risk access to experimental creative technologies.
Article
| May 20, 2025
Ad-supported streaming now drives most new subscriptions: Platforms are embracing ads as a primary monetization strategy, not a fallback.
Article
| May 20, 2025
Chart
| Nov 11, 2024
Source: Sensor Tower
B2B social ad spending will account for nearly half of B2B digital ad spending in 2024, at 46.3%.
Article
| Oct 9, 2024
Advertisers seek dismissal of X boycott lawsuit: Regardless of the outcome, X still needs to prove itself as a viable channel for advertisers.
Article
| May 19, 2025
Tariff escalation heightens recession fears: ĢAV's forecasting team analyzes the economic disruption from Trump’s new trade policies.
Article
| Apr 7, 2025
Forecasts
| Feb 28, 2025
Source: ĢAV Forecast
Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.
Article
| Mar 20, 2025
TikTok is ByteDance’s global engine: Despite slowing growth in China, the platform continues to expand monetization and user base worldwide.
Article
| May 16, 2025
YouTube introduces new offerings for ads, podcasts: The platform aims to highlight its ability to reach audiences with unmatched versatile content options.
Article
| May 16, 2025
Out-of-home ads help pharma reach patients beyond clinical settings: Marketers must keep in mind that it’s not about pressure to convert—it's about creating presence and trust.
Article
| May 16, 2025
Charter Communications and Cox will merge: Though the deal could face regulatory scrutiny, it promises to revitalize the ad landscape, if successful.
Article
| May 16, 2025
Netflix's ad tier reaches 94 million as it looks to genAI to continue its trajectory: The data suggests Netflix is positioned for sustained streaming market leadership.
Article
| May 15, 2025
This year, we forecast social media company X, formerly Twitter, will see ad revenue growth for the first time in four years, but still only earn about half of what it did in 2021.
Article
| May 15, 2025
FAST shows no signs of slowing down: From the Roku Channel to Tubi, FAST continues a path of acceleration that will be bolstered by economic uncertainty.
Article
| May 14, 2025
Commerce media is evolving beyond online retail into new frontiers like out-of-home (OOH) ads at gas stations and convenience stores, creating “a once in a career window to reorient your business to the opportunity,” according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps.
Article
| May 14, 2025
TikTok brings DMs directly to livestreams: The update is part of TikTok’s broader livestream push, designed to keep brands and creators around.
Article
| May 13, 2025
Marketers are rediscovering OOH’s power for brand-building: In a post-click world, visibility and trust matter more than ever.
Article
| May 13, 2025
Google settles in ongoing cases: The tech giant is increasingly facing regulatory scrutiny over its data collection practices that could restructure the ad ecosystem.
Article
| May 13, 2025