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Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

2025 will bring significant change to the retail industry: Several of the main trends dominating retail鈥攇enAI, RMNs, and China鈥檚 ecommerce disrupters鈥攚ill look very different this time next year.

Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.

More than a retail giant: Amazon is now an advertising and media juggernaut, bolstered by the strength of its retail business and several heavy-duty investments into sports.

Analyze the implications of these trends for open web companies, Big Tech firms, brand marketers and agencies, media platforms, and creators.

Walmart recently completed its acquisition of Vizio, creating a force of nature in CTV and retail media that Roku will need to outpace. Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming.

Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.

Go further: Read up on key use cases for generative AI search in retail.

Retail media鈥檚 biggest players are maxing out their owned and operated surfaces

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.

FMNs are modeled on retail media networks (RMNs) pioneered by Amazon and Walmart. But unlike RMNs, FMNs capture retailer-agnostic data鈥攁nd therefore a fuller picture of customers鈥� spending. Many FMNs are being built on top of existing reward programs and have built-in reward functionalities alongside advertising. FMNs let banks tap a lucrative advertising opportunity.