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Walmart鈥檚 total US retail sales reached $533.96 billion in 2023, growing 6.9% YoY, according to the National Retail Federation and Kantar.

Inditex points to slower growth at start of the year: But Zara鈥檚 parent company remains confident about its ability to thrive in an uncertain environment.

There is strong evidence that consumers find email marketing to be a particularly inoffensive ad channel, as opposed to a distaste for ads that sometimes arises on streaming services.

This sponsored article by AppsFlyer will explore commerce media.

Advertising revenues grew 37% YoY, well ahead of GMV. Our take: Mercado Libre鈥檚 multibillion dollar investments are strengthening its retail flywheel that includes ecommerce, logistics, financial services, media, and advertising. Those investments will help further solidify Mercado Libre鈥檚 dominance in Latin America.

Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy鈥檚) to ride-sharing apps (Uber).

Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.

9% of Amazon shoppers plan to participate in retailer boycott: The spending blackout is unlikely to stick as Amazon鈥檚 convenience makes it indispensable to shoppers.

Domestic travel demand weakened considerably in Q1: Government spending cuts, safety fears, and macroeconomic concerns dragged down both leisure and corporate travel.

Publicis wins Coca-Cola鈥檚 US media business: WPP loses the $785 million account as Coca-Cola separates creative and media.

Retailers, advertisers, and customers are at odds when it comes to retail search experiences. Retailers are looking to expand ad revenues. Advertisers need the ability to drive product sales by expanding visibility through keyword use and placements. And consumers don鈥檛 want the hassle of sifting through sponsored items that aren鈥檛 relevant to them.

The top three US digital retailers by unique visitors also have sizable retail media businesses, although at different scales: This year, Amazon will account for 77.0% of US retail media ad revenue, Walmart for 6.8%, and eBay for 1.2%, according to our March 2024 forecast.

US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.

Our expanded Latin America retail and ecommerce coverage now includes breakouts for 16 markets across Mexico, Central America, and South America. Brazil and Mexico will drive the bulk of net new ecommerce sales this year with a combined regional market share of 75.2%.

PRO+ subscribers have access to Industry KPIs, our collection of more than 400 benchmarks in marketing and retail and ecommerce across a range of industries and countries. Click here for more information.

This holiday season, retailers can stand out in the crowded ecommerce landscape by using retail media. This approach enhances the shopping experience while creating new revenue streams to offset the challenges of online shopping.

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

Gap Inc expects its brands to be 鈥渢he winners in any challenging market鈥�: The retailer is confident its focus on product innovation, newness, and social buzz will insulate it from economic pressures.

Costco鈥檚 sales spiked in February: The company鈥檚 ability to offer value鈥攁nd possibly its commitment to DEI鈥攂oosted sales during a difficult month for retailers.

Half a decade out from the pandemic, retail has firmly established its 鈥渘ew normal,鈥� one where consumers seek spaces they can relax, people return to the office, and wellness remains a focus. Here are four trends illustrating where consumers are spending their time and how those changes impact retail.

For retailers with sufficient scale to support retail media networks, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte.

JD.com鈥檚 retail sales rose 14.7% in Q4: That鈥檚 an encouraging sign for China鈥檚 retailers as they eagerly await a consumption recovery.

Worsening economic conditions will take their toll on Latin America鈥檚 digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.