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And then finally, a Digiday piece was noting that according to new research from customer engagement platform company Braze, despite the economic uncertainty, 90% of surveyed brands will increase marketing budgets in the next 12 months. Obviously, that's not just Q2. That's looking out a little bit further. But Paul, most signs seem to be pretty positive in terms of what we can expect.

Sophie who does our social media. Thanks to everyone for listening in. You can find us on Instagram if you'd like. Insider intelligence, that's one word, for behind the scenes content. We'll see you guys hopefully on Monday for the Behind the Numbers Daily and eMarketer podcast. Happiest of weekends.

It wasn't something that you use, and I'm wondering in the money management, and Lauren, you said how there's a lot of people that don't understand, they don't have a lot of financial money management skills, is that that's actually, even if you offer those, there's the least gain to those because there's probably low engagement.

We've seen a lot of great engagement with shoppers and shoppable content, so we're excited to see where that goes. From platform standpoint, they also added GrubHub to their Prime membership, trying to make sure that their membership stays top of mind for consumers and adding benefits as more subscription based products come on the market. Sara Lebow (06:15):. Yeah, I mean this is smart.

And then having that engagement drop. Still 130 million monthly users isn't bad for an app that's just over six months old at this point. But I do think that 2024 is going to be the make it or break it year for Threads. It's still a far cry from that path to one billion users that Mark Zuckerberg was talking about when Threads launched here in July.

Driving Engagement via Value-Added Features. Non-P2P features can entice users to return to apps regularly and build a balance to spend. Added services can also help providers monetize as the tough economic climate magnifies their profitability struggles. This year, innovation will focus on three categories:. Shopping features can drive engagement.

And so, social media platforms continue to imitate each other. And Jeremy was saying, "A one size fits all or jack-of-all-trades...", as you mentions, Bill, "raises user experience questions." And he was asking, Jeremy was asking, "Should platforms offer dedicated apps for short and long content or integrate all types?". Bill Fisher:.

I understand why they had to break things out, but social media and search, those are both retail not only in terms of marketing for retail obviously, but also commerce takes place on both social media and search like in the form of Google shopping. So those are both retail platforms in a sense. Beth Ann Kaminkow (03:09):. Exactly.

And a huge thank you to the team Victoria who edits the show, Stuart, who runs the team and Sophie who does on social media. Thanks to everyone for listening in. We hope to see you tomorrow for the Behind the Numbers Weekly Listen and e-Marketer video podcast made possible by Awin.

On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.

They can say engagement party and it'll help them search for different things. Do you see shoppers actually noticing, okay, there's this AI assistant, there's this one over here and deciding where to shop because of that? Is it that much of a game changer? AI? Suzy Davidkhanian:. No, not in the way you're phrasing it or framing it.

And then two, the NBA over indexes on engagement. Viewers were 12% more likely to engage with ads during an NBA game than during the average prime time broadcast, up 15% year-on-year and up 40% in the playoffs making the NBA second only to the NFL in effectiveness for advertisers. So lots of reasons to be pleased with this. Some reasons to maybe not be. But we move now to the game of the week.

So young people like stores, it seems. 42% of US Gen Z clothing buyers said browsing in store, their top discovery channel, more than brand sites and apps, social media, family and friends, word of mouth. That's according to our September survey.

On today's podcast episode, we discuss whether Humane's new AI pin is about to become as ubiquitous as the smartphone, just how much ground brick-and-mortar retail will give to online shopping, the next big social media app, if folks will start shopping on Amazon right from their Facebook and Instagram feeds, how news consumption on social media is changing, which airlines carry the most passengers, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Max Willens and Yory Wurmser.