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On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.

Thanks, James, for inventing the sport. Andrew: He's got to have something. Marcus: I know. Come on. Andrew: We'll look that up after the show. Marcus: Yeah. Anyway, today's real topic, Amazon's recent pick and mix performance. Andrew, we're talking Amazon today and we're going to check in and see how they've been doing recently.

He came up with the idea of organizing a series of sports competitions to be held at the same time as the Olympic Games in London. Carina Perkins:. Wow. Sarah Marzano:. Done. Marcus:. Oh, wow. Carina Perkins:. That's cool. Marcus:. Bang, in 30 seconds. Sarah Marzano:. I mean, I had so many more things to say, but I'm just trying to adhere to the timing. Marcus:. I kind of want one more.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

But I think the real drivers of this program are the access to a women's running community special event and supporting women's running, whether their own sponsored athletes or charitable programs like one that provides sports bras for young women. So it's really innovative in the sense of loyalty is built around that community that already exists.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

So boxing isn't nearly as popular as it was back when there was the Thrilla in Manila, or even when Mike Tyson was boxing in the '90s, but there is still greatness in the sport from Bud Crawford, who just happens to be from Omaha. Marcus Johnson:. Oh, convenient. Ross Benes:. Yeah. Marcus Johnson:. Maybe bring Mayweather back to fight them, then someone's got to-. Oscar Orozco:. Oh, please no.

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

It's the most expensive non-sports ad-buy, costing advertisers over $2 million for a 30-second commercial and bringing in about $125 million in ad revenue. So the audience isn't what it used to be, but it's still so hard to get big audiences these days outside of the Super Bowl, this is where advertisers are having to come to be able to hit this many people all at once.

No, this is not sport for multiple choice. That's the next round. Suzy Davidkhanian:. Oh. Marcus Johnson:. Suzy, you're killing me. You didn't get a multiple choice in the first question. Why would you get on this one? Suzy Davidkhanian:. Because the first one was so easy and this one-. Stephanie Taglianetti:. Yeah. I'm guessing. Marcus Johnson:.

And on our June 26th around the World Show, we examined retail media networks in other countries and on Tuesday's show, me and Andrew discussed the deal that will we use Walmart shopper data to power ads on NBC Universal's live sports streams. So we've covered it a fair amount in the last couple of weeks. Lots happening in the world of retail media networks.