蘑菇AV

As penetration weakens and margins shrink, insurers across business lines will prioritize emerging growth areas in 2025鈥攊ncluding novel technologies鈥攕trategic marketing efforts, and leveraging favorable legislative changes.

Use cases included audio titling and/or captioning, script writing, and asset design. For example, over the holidays, the agency worked with AI artist @Joooo.ann on a social campaign for tech company Xiaomi that used genAI to imagine what its products and stores would look like in the North Pole. It鈥檚 helping social marketers sharpen their creator strategies.

Although some product features鈥攍ike changing the volume or casting audio鈥攃an be done without the Sonos app, the app is necessary for full control of a Sonos product. Sonos CEO Patrick Spence said that the problems arose from bugs not discovered during testing and that the situation became an obstacle for existing product sales.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Hint: It鈥檚 not an audio platform. Yesterday鈥檚 Chart of the Day: Man vs. ChatGPT.

Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.

Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

As retailers eye the end of the holiday shopping season, they must shift their strategies to cater to resolution-driven purchases in the new year.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

These AI-generated false images, videos, and audio increase banks鈥� risk of inadvertently running ads alongside egregious content. They also introduce the risk of convincing fake stories about the bank being posted by malicious actors. Deepfakes are spreading like wildfire on social media. The number of deepfake videos online hit 95,820 in 2023, up 550% from 2019, per Home Security Heroes.

Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues.