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One is really strong growth among video, and that's digital video advertising that's driven by growth in CTV and over the top streaming services that are adding at a pretty high clip advertising. So most recent is Amazon Prime video. They added advertising, but most of these formerly subscription services are adding advertising.

John Porter at The Verge noting Spotify's increase isn't unexpected considering every other major music streaming service has announced a price increase in recent months. Going through them, Apple was first, last October. Amazon in January. TIDAL and YouTube Music Premium announced hikes in July and they all increased their services by a buck for its standard individual monthly subscription.

The WWE deal: Netflix’s first-ever subscriber loss came in spring 2022, forcing the company to opt out of billion-dollar bidding wars for streaming rights. But now, with ad-supported streaming bolstering revenues and subscription growth on the rise, the company is tapping into sports’ significant potential.

AVOD services will add 13.3 million US viewers this year, more than triple the 4.3 million that subscription OTT services will add, according to our March forecast. Major services like Disney+ and Netflix have also launched advertising subscription tiers, spurring brand interest. Our take: Advertising may be pulling out of a cold season, but growth still won’t return to pandemic rates soon.

Instead, the service is likely mostly being used for business-to-business (B2B) or interbank transactions. We still believe FedNow will be a game changer for consumer bill payments, and FedNow touted bill pay as a main use case for the service in July. But it may take years before consumers can use the service more broadly—whether for bill pay or other use cases.

It didn’t reveal pricing or a release date for the new services during the event. Adobe’s massive install base of 37 million subscribers makes it easier to roll out AI-driven features and provide existing customers an incentive to upgrade rather than switch platforms or use individual AI tools.

Offering new features for creators allows Instagram to capitalize on TikTok’s troubles and fleshes out its service. Though Reels may have started as an attempt to mimic TikTok’s success, it has since propelled Instagram to become the largest social ad business in the US, per our recent forecast.

Other regulations, including the Digital Services Act and Digital Markets Act, seek to protect online data, curb illicit content, and encourage competition among tech platforms. The DMA has already affected Meta’s Threads rollout. Meta's contemplation of a paid service indicates a potential shift in how tech companies might adapt to these stringent regulations.

Digital audio service includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Pandora and Spotify; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.