While the top 10 is peppered with big names like Target and Home Depot, it also includes retailers like Macy’s and eBay, which are relying heavily on AI to restore flagging sales. One of the most popular uses of AI involves personalization, as retailers look for ways to be more relevant to shoppers, improve conversion rates, and increase customer satisfaction and engagement.
Article
| Jul 31, 2024
Banks can identify and target prospects with large balances in other banks, as well as put extra resources toward reaching Gen Z via YouTube, TikTok, and Instagram. To view the full forecast, click here. Emphasize trust to stand out.
Report
| Jul 13, 2023
Through the Global Artificial Intelligence Infrastructure Investment Partnership (GAIIP), the consortium aims to initially raise $30 billion, with a future target of $100 billion, to support the growing demand for AI workloads.
Article
| Sep 18, 2024
To sustainably continue adding clients, insurers should dig into the profiles of their most profitable customers and target consumers in similar segments. Providers need new ways to drive loyalty as consumers are hungry for alternatives. Insurers’ profitability struggles have led to steep premium hikes, pushing consumers to switch at record rates and potentially rethink car ownership.
Report
| May 9, 2023
The company’s plan echoes a similar format from Target, which last November announced a new 150,000-square-foot format that has about five times more backroom fulfillment space than its other stores. The big takeaway: The next wave of big-box stores that will be built throughout the US suburbs and exurbs will likely borrow from Target’s and Costco’s hybrid store models.
Article
| Jul 21, 2023
Many of the increases will target online purchases, according to the report. Mastercard denied the report. A spokesperson told PYMNTS “there are no changes to Mastercard interchange rates” adding that one change referenced is for an existing service that acquirers can activate. How we got here: Swipe fees have long been a point of contention between merchants and card networks.
Article
| Sep 1, 2023
Retailers ranging from Target to TJX to Foot Locker all recently noted that theft has hurt their bottom lines. More than half (55%) of consumers believe retail crimes such as shoplifting and looting have increased in their community since the onset of the pandemic, per the National Retail Federation. However, that may stem in part from measures retailers have taken to address theft.
Article
| Jun 6, 2023
The data stays with LinkedIn, but marketers can use LinkedIn’s tools to effectively target and market to people. Economic conditions and budgets affect data spending. First-party data will become even more useful as budgets tighten amid economic uncertainty in 2023.
Report
| Jan 20, 2023
The target: Retail media (and other revenues) accounted for 2.8% of Instacart’s gross transaction value in Q2—the same share as the same period a year earlier. But looking ahead, the company aims to grow that share to 5% by expanding both its advertiser base and its average revenue per user, said CEO Fidji Simo during the company’s earnings call.
Article
| Aug 7, 2024
Walmart, Target, Best Buy, and other retailers created their own sales events in response, all trying to score their share of consumer spending. Over half (55%) of Prime Day shoppers checked prices at competing retailers before finalizing their purchases on Amazon, per Numerator. Many consumers also shopped or planned to shop competing sales events by Walmart (31%) and Target (25%).
Article
| Dec 20, 2023
Meta rolled out the ability to customize campaigns to specifically target a brand’s Instagram followers. While the feature has been available for Facebook followers for some time, brands lacked the option to target their Instagram audiences, which can be different from their Facebook audiences. Meta has launched a test of two new ad options for Facebook Reels:.
Article
| Jan 12, 2023
That way, they can monitor other trends that would allow them to more authentically break through to their target audiences.
Article
| Jun 24, 2024
By the numbers: Walmart generated the most overall impressions at 11 billion, considerably outpacing its closest competitor—Target—which delivered fewer than 7 billion in the quarter. Walmart also led when it came to onsite impressions, a sign that its moves to grow its marketplace and expand access for non-endemic advertisers are paying significant dividends for its ad business.
Article
| Jul 12, 2024
But shoppers continued to spend in December, enticed by the prospect of further deals as retailers like Target extended their sales events. Shoppers’ enthusiasm resulted in a record 11 days with over $4 billion in daily spend this holiday season, Adobe Digital Insights’ lead analyst Vivek Pandya said.
Article
| Jan 4, 2024
Over half (55%) of shoppers said they checked prices at competing retailers before finalizing their purchases; many said they also shopped or planned to shop competing sales by Target (25%) and Walmart (31%).
Article
| Oct 12, 2023
Likewise, Target added thousands of items to its health and beauty assortment, most priced under $10, to capitalize on demand for self-care and clean beauty. H&M is launching beauty flagships within existing stores that feature its own products as well as over 80 external brands, per a company press release.
Article
| Apr 5, 2023
Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.
Report
| Feb 28, 2023
Decentralized structure: Compared with X, which is a hotbed for political issues and a target for regulators, Bluesky could be attractive for its decentralized ownership. Bluesky’s rules focus on community-specific content moderation, unlike X’s platform-wide rules, giving users more ownership over their feed.
Article
| Sep 23, 2024
But tacking on the grocery subscription will bring Prime members’ annual fees to $259—nearly three times the cost of a Walmart+ or Target Circle 360 membership. Walmart also offers half-price memberships for shoppers receiving qualifying governmental assistance, such as SNAP benefits or Medicaid.
Article
| Apr 23, 2024
The aim is not just to target an individual but a diverse group of decision-makers, each with a distinct role in the purchasing process, such as a finance executive looking at cost savings or a security expert evaluating product safety features. Adding to the complexity is the long nurturing period that can extend from six to nine months.
Article
| Oct 3, 2023
The focus on price should give value-oriented players, including big-box retailers like Walmart and Target, as well as discounters a boost this quarter. Nearly six in 10 consumers (58%) say they prefer to do their holiday shopping at big-box stores, while 47% opt for ecommerce marketplaces and 34% favor discount retailers.
Article
| Nov 9, 2023
July has turned into prime time for deal hunting and several merchants, including Best Buy, Target, and Walmart, shifted their sales ahead of Prime Day to capture a larger share of consumers’ finite discretionary spend. TikTok explains it all.
Article
| Jul 25, 2024
Target is hardly alone in experiencing that phenomenon, which is why a wide array of retailers and brands seeking to convince shoppers to loosen the purse strings keep pushing seasonal items earlier and earlier.
Article
| Aug 23, 2024
Many big brands target a wide customer base and aim to improve everyone’s financial health. But their solutions—for example, personal financial management tools—can be incorporated into larger marketing and branding strategies that demonstrate to customers that they understand and know how to solve their biggest financial challenges.
Article
| Sep 20, 2024
Not only is Google slowly losing share of the search advertising market and facing scrutiny over its search reach extension product, it’s also facing multiple antitrust lawsuits, one of which specifically targets Google Search. Judge Amit Mehta has now heard preliminary arguments from the Department of Justice (DOJ) and Google’s defense, and closing arguments are set for May 2024.
Report
| Dec 20, 2023