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The news: Stripe introduced Tap to Pay on Android for merchants using Stripe Terminal in Australia, Canada, New Zealand, Singapore, the UK, and the US, per TechCrunch. The tech lets merchants accept in-person contactless payments with any Android mobile device that has NFC technology. Compatible payment methods include Google Pay and Visa, Mastercard, and American Express cards.

The retailer will account for nearly three-quarters (74.2%) of US retail media ad revenues this year, helped by its push into ad-supported streaming. Go further: Interested in assessing more Amazon advertising metrics? Industry KPI subscribers can immediately measure their performance against more than 400 industry benchmarks. See more here.

I think that also transitions us into our second half where we have some room for predictions. Now it's time for our next segment, Walmart predictions Shark Tank style. How will this work? Each of us are going to share a prediction related to what Walmart might do in the coming few months and years.

In the US, 70% of retailers say they will spend less on mass market promotions but expect to achieve greater sales through personalized offers over the next two years, per an August 2023 survey by Coveo and the Retail Systems Research (RSR). But there are challenges around data security.

An Amazon representative tells us that it is still early days for Rufus, which continues to improve its model and fine-tune its responses. The big takeaway: Rufus has great promise that could vastly expand the amount of time consumers spend on Amazon, which could boost sales and retail media revenues. But that will only occur if it can quickly improve the quality of its responses.

US consumer electronics and computer sales are expected to grow just 4.0% this year, per our December 2023 forecast. The Vision Pro release also pushed brands such as e.l.f. Cosmetics, Lowe鈥檚, and J.Crew to develop immersive VR experiences for the device, signaling a new experimental avenue to reach consumers. Do you agree with our rankings? Let us know by commenting on our Instagram post.

Okay, Suzy, can you move us over to the backend and give us a non-customer facing example of AI in action in retail? Suzy Davidkhanian:. Sure.

The challenge: Nearly 86% of US adults already pay for at least one retail membership service, including 71.1% who pay for Amazon Prime and 19.7% who pay for Walmart+, per the Insider Intelligence Ecommerce Survey conducted in December. A significant share also pays for membership clubs, including 28.1% who belong to Sam鈥檚 Club, and 24.9% who belong to Costco.

Number three, Temu, which is expanding to US sellers and finding success with older consumers. That's right. Temu will open its marketplace to US sellers in March, according to Marketplace Pulse. Temu's web traffic grew by more than 700% last year, 700% in 2023, according to Similarweb. And according to Attain, a lot of that success has come from Boomers and Gen X.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at Insider Intelligence. Thank you to our listeners and to Victoria who will win most likely to edit this podcast because that's what we ever do. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer Podcast.

We didn't have time for that, but Suzy, thank you so much for hanging out with us for this episode and telling us all about what happened at this year's NRF. Suzy Davidkhanian:. Thanks so much for having me. Marcus Johnson:. Thank you to Victoria who edits the show. Sarah will be back next week with another episode of Reimagining Retail, an eMarketer podcast, or Sarah lives at the airport now.

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.

Deal-seeking shoppers spent $222.1 billion online this holiday season: Elevated discounts drove spending across the electronics, apparel, furniture, and toy categories.

TikTok Shop will give livestreaming commerce a glimmer of hope: While US consumers haven鈥檛 been sold on livestream shopping, TikTok has been aggressively pushing TikTok Shop videos into users鈥� For You pages, with shopping livestreams also thrown into the mix.

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Go further: Read our 鈥淯厂 Mcommerce 2023鈥� report to understand the evolving mcommerce market.

Amazon bets that Prime members will pay extra for free grocery delivery: The retailer is testing a grocery subscription add-on for $9.99 per month in its latest attempt to boost the appeal of its grocery business.

As of October, TikTok Shop was selling about $7 million worth of products a day in the US, with a goal of reaching $10 million a day by the end of the year, per The Wall Street Journal. Beyond the platform: PacSun has had a very different experience from Tarte and Cider given that it has only generated about 10,000 sales on TikTok Shop.

But stores are still highly relevant in most product categories, even those with high ecommerce sales rates. Go further: For the full story on how physical stores and online channels compare when it comes to the consumer path to purchase in 2023, see our recent deep-dive report.

Discuss the latest trends in US digital media consumption and consumer spending as they reshape the advertising and retail sectors. Provide insights into the convergence of business models in the face of digital transformation and technology advances. Explore innovative strategies for advertisers and retailers to win consumers in the digital era. Our clients can access the full study here.

Walmart has grown its lead in the US grocery market over the past year. It accounts for over one in four dollars that US consumers spend on groceries, which far outpaces its next-closest rival, Kroger. That strong position is helping it grow its retail media business.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @behindthenumbers_podcast. Thank you to our listeners and to Victoria who edits the podcast and keeps things totally frictionless. We'll be back next Wednesday with another episode of re-Imagining Retail and E-Marketer Podcast. And tomorrow join Marcus for another episode of the Behind the Numbers Daily.

The big picture: Live shopping faces an uncertain future in the US. Less than one in five (19% of) US adults say they are somewhat or very interested in livestream shopping, per an August survey conducted by Bizrate Insights for Insider Intelligence.

YouTube鈥檚 tests of the feature in the US drove people who saw the timestamps to click on tagged products roughly twice as often. It is also allowing creators to tag affiliate products in bulk across their video libraries based on products added to the video鈥檚 description. The context: The new tools represent the latest steps by YouTube to bolster shopping on its platform.

The feature is currently being tested internally and could launch in the US in January. How it works: Shoppers will be able to use the chat feature to receive recommendations, product comparisons, and review summaries, as well as ask follow-up questions.