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This episode is made possible by Walmart Connect. Are you in the market to take your media strategy to the next level and make an impact with entirely too many customers? Walmart Connect capitalizes on the massive reach of America's number one retailer, Walmart.

Data-rich companies include retailers (like Walmart), payment companies (like JPMorgan Chase), and media-buying platforms (like The Trade Desk). Data-poor companies need to partner with data-rich companies. Some 49% of advertisers worldwide believe using their own first-party data is the most promising solution post-cookies, according to DoubleVerify.

And Walmart as well. They teamed up with Oracle to buy minority stake in TikTok a few years ago. That deal fell through and Oracle's bought health records company Cerner in 2022 for nearly 30 billion. So it's unlikely they have the money to join up with Walmart for another run at this. Amazon's interesting. Microsoft is interesting as well.

For example, Walmart Connect partnered with Roku on connected TV ads, while Amazon Ads teamed with Pinterest to offer Amazon Sponsored Product ads on the social platform. 5. Consumers shop differently across categories. Most US adults want quick in-store and online grocery shopping experiences, according to November 2023 data from Kearney.

The company captured 75.2% of the US retail media market in 2023, more than 10 times the share of No. 2 Walmart Connect. Thanks to retail media, Amazon鈥檚 2023 ad growth outpaced Meta and Google combined, per our forecast. Video advertising was a priority for Amazon in the year鈥檚 latter half.

Walmart is winning the CPC game when it comes to US retail media, with just $0.68 per click, according to Skai. In comparison, Amazon鈥檚 average CPC is $0.93. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The startup teamed up with Walmart in late 2021 to offer Transcarent members low-cost prescription medications and other services from the retailer. Last April, Transcarent rolled out an oncology care program that gives members access to top oncologists and other resources. Cancer care is now the top health expense for large corporations, per the Business Group on Health.

But D2C healthcare and pharma brands may find some success partnering with Best Buy, CVS Health, Kroger, or Walmart to break through the noise in other channels. This article originally appeared in Insider Intelligence's Digital Health Briefing鈥攁 daily recap of top stories reshaping the healthcare industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client?

Those stores give it an advantage over Amazon and Instacart, whose retail media networks are primarily digital, and Walmart, which lacks high-quality first-party data from in-store shoppers. Our take: The US retail clinic population is rising. We estimate nearly 84 million US adults (31.6% of the population) will visit a retail health clinic in 2023.

We expect more companies to join the likes of Delta Air Lines and Starbucks, or Walmart and Paramount+, to link their programs to expand their customer bases. Consumers these days are characterized by the three Fs: frugal, fickle, and finicky. What鈥檚 to blame?

I think, by leaning into new, by leaning into low price, Target might sway some customers from Walmart or other places that they might not have before. Sara Lebow:. Sure. Okay. Number one, Walmart, which just announced that it is buying TV manufacturer, Vizio, boosting its retail media portfolio. Arielle, thoughts on this one? Arielle Feger:. Yeah, this is a huge retail media play.

Walmart, Amazon, and Shopify leverage AI to improve the shopping experience. Amazon turns to generative AI to improve the search experience. Shoppers want AI to help with product research and customer service.

Yeah, Walmart has made a couple of really good decisions in terms of making their Walmart Plus membership, which was sort of primarily launched as a rival to Prime geared towards e-commerce. But a lot of the benefits they've enrolled are directly appealing to their massive in-store audience.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de M茅xico y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.

Amazon will surpass Walmart in US beauty sales by 2025, according to a Morgan Stanley research note. Use this chart:. Develop advertising strategies that prioritize digital. Evaluate shifting purchasing behavior in beauty. More like this:. 5 charts showing D2C鈥檚 shift toward established brands. What marketers should know about why Gen Z shops. Consumers continue to splurge on beauty products.

The big takeaway: While Amazon鈥檚 genAI initiatives show its commitment to developing the tech, they鈥檙e not that far removed from the experiments that retailers like Walmart, Carrefour, and Instacart are running鈥攚hich is surprising given Amazon鈥檚 extensive AI expertise and resources.

Walmart is one retail media network making an in-store audio play. The platform recently rolled out brand lift measurement and rest-of-market analysis for in-store audio. Most brick-and-mortar stores already have audio systems, making the implementation of audio ads easier. Audio ads are part of a larger in-store retail media approach.

Paramount+ has forged partnerships with companies including T-Mobile and Walmart, while at the same time integrating its Showtime brand into its flagship streaming service. Comcast-owned Peacock built its user base partly by allowing Xfinity subscribers free access to the service.

We talked about some Amazon, one of their big competitors, particularly online, is Walmart. Andrew, you've got a prediction about Walmart for us. Andrew Lipsman:. Yes. Well, this one is, I think that Walmart is just going to be almost hands down the retailer of the year for 2023. How will we know if I am right?

Walmart de M茅xico y Centroam茅rica (Walmex).

A partnership with PepsiCo and Walmart, announced last July, will invest $120 million in sustainable farms and their improvement of soil health and water quality. The seven-year commitment supports regenerative agriculture practices to help ensure the health of crops used in their products. 3. Price isn鈥檛 everything. 鈥淰alue means different things to different people.

Amazon Ads and Walmart Connect will lead the pack for retail media ad spend, but more players continue to enter the game. One reason spend is increasing is the expansion of connected TV (CTV) and other off-site formats. For 2024: Retail media isn鈥檛 just here to stay鈥攊t鈥檚 here to expand. If you haven鈥檛 explored this ad channel yet, now is the time. 2. CTV still has room to grow.

They鈥檙e starting where they鈥檙e spending time, which is on social or on Amazon,鈥� our analyst Arielle Feger said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode. 58% of US Gen Zers start their online product searches on Amazon, while 43% start on Walmart.com, according to a February 2023 Jungle Scout survey.

How Walmart, Trader Joe鈥檚, and Target boost holiday impulse purchases. Note: Data was provided to Insider Intelligence | eMarketer by Bizrate Insights. Methodology: Data is from the August 2023 "The Insider Intelligence | eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,001 US adults ages 18 to 65 were surveyed online between August 1 and August 29, 2023.