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Meta, TikTok, and YouTube will all present and attempt to woo advertisers into spending with them. While TikTok鈥檚 presentation will have hefty baggage to overcome, Meta and YouTube have a simple proposition: The government doesn鈥檛 want to ban us.

The quote I picked out is that "Google said it did not notify advertisers or tracking services whether a viewer coming from YouTube had watched a children's video, only that the user had watched YouTube and clicked on the ad."

YouTube is the most used free content platform among digital video viewers in Mexico, according to December 2022 research published by the Federal Institute of Telecommunications (IFT). They watch approximately 2 hours of YouTube content per day, a figure on par with Facebook and TikTok. Users of all ages in Latin America love YouTube.

There was a nearly 30-point gap between the share of baby boomers who had seen affiliate ads on YouTube (28.5%) and the share of Gen Zers who had seen such ads (58.0%), per our proprietary survey of 1,378 US consumers. Website affiliate content is more niche among younger consumers.

YouTube, whose CTV viewing time is now about 45% of its total viewing time in the US, compared with less than 30% in 2020, according to a May 2023 article in The Information. digital live TV services like YouTube TV, Hulu + Live TV, and fuboTV. CTV鈥檚 demographic makeup is almost the mirror opposite of TV鈥檚.

Advertisers can also create shoppable YouTube video ads through Collective TV's integration with Google's Display & Video 360 platform. The introduction of shoppable ads on YouTube demonstrates a push toward more interactive and conversion-minded advertising experiences.

YouTube TV subscribers can get it for 350, but Ethan, the most interesting sentence in this article on YouTube and Sunday Ticket is what and why. Ethan Cramer-Flood:. To me, the most interesting and insightful sentence here was that YouTube said that it's main priority is to ensure high quality video while avoiding buffering and blackouts.

A new video content library: The retailer plans to roll out at least 500 videos by year end on its YouTube channel, app, and BestBuy.com鈥攔oughly three times more than last year. The videos will take several different forms including highlighting new products, fostering discovery, offering tech tips, and serving as a buying guide.

While Disney has a strong portfolio of children-oriented content to lure families, it is losing young audiences to YouTube鈥攁 trend that could pose a serious threat to its long-term streaming viewership. Our take: Disney鈥檚 first quarter of streaming profit likely couldn鈥檛 have been achieved without Hulu, an established streaming advertising force.

YouTube will get squeezed from both sides. It leads in viewers but will face increased competition for ad dollars in 2023 from both streaming platforms and TikTok. A major agency will attempt to bring all forms of video buying鈥攊ncluding social video鈥攊nto one group.

In contrast, YouTube, Hulu, TikTok, and Snapchat each make up a higher share of time spent with digital among US adults than digital ad spend. Meta is making much more per hour spent with Facebook and Instagram per person ($0.93) than YouTube ($0.13) or TikTok ($0.16), per our forecast. Some 37% of US Facebook users and 35% of Instagram users will buy on the platforms this year, per our forecast.

Yeah, so if you look at the subscription games that YouTube TV for example made when it got Sunday Ticket, you'd see that consumers really base their digital video decisions, especially subscription decisions around sports content. Marcus Johnson (08:28):. Yep. Daniel Konstantinovic (08:28):.

In time spent, TikTok is more like YouTube and Netflix. In Canada, one-quarter of adult Gen Zers spend over an hour on TikTok daily. Users within that group are more likely to spend upward of 2 hours per day on the app, according to the Narrative Research and Logit Group survey. Our time spent forecasts for TikTok in similar markets show it far outpaces other social networks.

But there鈥檚 a bright spot for Google: 57% of people use YouTube to search for information in the same way they use Google. Social search climbs: Nearly one in four (24%) of respondents primarily use social media for searches. 46% of Generation Z and 35% of millennials prefer social media over traditional search engines. 44% of Gen Z discover new brands on social media daily.

Social media platforms, particularly TikTok and YouTube, play a major role in how younger consumers find new products. Over half (51%) of Gen Alphas report first hearing about brands through YouTube videos, per Razorfish. Nearly as many (52.5%) Gen Z consumers used TikTok for shopping/product discovery in the last month, while 29.1% call it a 鈥済o-to鈥� for discovery, according to our July 2023 survey.

Playing catch-up: TikTok鈥檚 effort to attract publishers puts it behind competitors like YouTube, which successfully attracted news outlets with its revenue-sharing program for YouTube Shorts that began last year. Still, the prospect of revenues from a successful app may prove irresistible to the ailing publishing industry.

TikTok engagement is akin to that of YouTube. Numeris鈥� comparison of time spent on TikTok and YouTube shows that the latter commands heavier consumption overall, but TikTok wins with teenagers ages 12 to 17. Predictions. TikTok鈥檚 additional growth in 2023 will stoke advertiser interest. As other platforms have flattened out, new and youthful social users are turning to TikTok first.

YouTube was the most popular destination for social searches among this generation. Nearly 60% of Gen Zers who used social search had searched on YouTube in the preceding month, our survey found, putting it ahead of TikTok and Instagram.

AI content filters could allow users on TikTok, YouTube, or Instagram to type something like 鈥渇unny animal videos鈥� or 鈥渉ealthy recipes鈥� and filter the content they want to see via natural language. Screenshots show TikTok is already testing this type of tool.

Shelfie life: Beauty products鈥攑articularly premium ones, like Dior lip oils and Drunk Elephant serums鈥攈ave, like the Stanley cup, become status symbols for tweens, thanks to attractive packaging and the ubiquity of beauty content on TikTok and YouTube.

Over at YouTube, in-stream ads are now called skippable ads. YouTube also introduced functionality to link from Shorts to longer videos in order to drive traffic. TikTok. TikTok expanded data for advertisers with a new ad transparency library and post-purchase survey data.