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"Not just the grocery segment, but the beverage and alcohol segment saw a lift of 180% on the daily average... Which meant the day before Thanksgiving, many, many people were like, 'You know what we need to make sure we have in the home? Something to help us get through this long weekend.'". 2. Fitness gets a lift. Brick-and-mortar fitness grew this year, with gyms refining their messaging.

Modelo鈥檚 college basketball ad spend grows 48%: The investment highlights the lucrative opportunity of advertising during live sporting events.

Hispanic consumers curb spending over immigration policy fears: Their discretionary purchases are falling sharply, hurting sales at Walmart and Constellation.

鈥淭oday鈥檚 shoppers are like savvy jugglers,鈥� Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, said during a recent Path to Purchase Institute webinar. 鈥淭hey鈥檙e balancing budgets, bouncing between in-store and online. Convenience continues to be king, but value is what they鈥檙e really looking for.鈥� But value means different things to different people.

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And there is this growing trend towards what I learned today is called Cali Sober, which is abstaining from alcohol but engaging with other substances of varying degrees of legality. Sara Lebow:. Where do you want to put them on the list? Sky Canaves:. I would put them pretty low on the list. Would that boot Reebok off? Sara Lebow:. Yeah, but I'm okay with that because I think golf is boring.

And there was some research saying that federal agencies devoted to drug and alcohol abuse and related research, there are those, but there is no federal institute for problem gambling research. (16:46):. The census or the CDC don't ask, neither of them ask about gaming in the national surveys that track the trends in other mental health issues or drug or alcohol use.

Canada鈥檚 trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.