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Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

It鈥檚 unclear if this pivot will affect the additional tariffs that Trump threatened to impose on Mexico, Canada, and China to compel stronger responses to migration and drug trafficking.

The news: Amazon announced its Prime Day event will run from July 8 at 12:01 a.m. PDT through July 11, starting eight days earlier than last year and lasting twice as long as previous events. Our take: Amazon recognizes that while consumers have grown more selective about when and where they spend, many will still jump at the chance to save if they find compelling offers. By extending Prime Day鈥檚 duration, adding tech-driven shopping tools, and broadening its footprint across countries and third-party sites, Amazon is turning the event into an inescapable, large-scale retail moment. Even in a margin-squeezed environment, the visibility and sales potential of Prime Day may be too significant for sellers to pass up.

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

That trend hasn鈥檛 gone unnoticed as Kroger, Amazon, Target, and Albertsons have expanded their private label offerings to appeal to value-focused shoppers. Still, the shift isn鈥檛 evenly distributed across categories.

Amazon will meet its match in Mexico and Brazil, despite having a competitive edge globally. As each country鈥檚 largest retail ecommerce player by total sales volume, Mercado Libre鈥檚 foray into programmatic, display, and video advertising helped solidify its lead over Amazon and other local players like Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex), Magazine Luiza, and Americanas S.A.

The steps they鈥檙e taking: Both banks are aggressively targeting Mexico and Brazil for growth, but with different strategies, per Bloomberg. In Mexico, they are competing to attract a large unbanked population by leveraging tailored financial products.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

India and Indonesia have more upside at this point, and Mexico has the most intriguing outlook in the West. Some of these patterns will change year by year, but some will hold for the next half-decade or so. These newly stable trendlines represent useful guidance for longer-term decision-making. Behind the Numbers.

In Mexico, for example, Mercado Libre, Amazon, and Walmart de 惭茅虫颈肠辞 (Walmex) were among the 10 most visited websites in 2022, according to Admetricks, which monitors online media in the region and Spain. Prominent publishers El Universal and Milenio received fewer monthly unique visitors. Similarly, Mercado Libre ranked above publishers in Argentina, Chile, and Colombia.

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Amazon was the country鈥檚 most popular online retailer starting in 2017鈥攁lbeit by a razor-thin margin鈥攂ut its lead lasted through only 2019, according to our inaugural forecast for Amazon in Mexico. It was no match for Mercado Libre鈥檚 multibillion-dollar investments. Strategic investments in Mexico give it a competitive edge over Amazon.

Walmart tests a new locking system to combat retail theft: The retailer needs to ensure its solution isn鈥檛 worse than the problem itself.

And this week he said that he would set tariffs between 25% and 100% on goods imported from Mexico鈥攖he US鈥� largest trading partner鈥攊f it didn鈥檛 close the border. The additional costs associated with the proposed tariffs would be too large for many US retailers to absorb.