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Mercado Libre closed 2022 with record gains in sales: Strong performances in Brazil and Mexico drove the Latin American ecommerce giant鈥檚 gains.

In Mexico, for example, Mercado Libre, Amazon, and Walmart de 惭茅虫颈肠辞 (Walmex) were among the 10 most visited websites in 2022, according to Admetricks, which monitors online media in the region and Spain. Prominent publishers El Universal and Milenio received fewer monthly unique visitors. Similarly, Mercado Libre ranked above publishers in Argentina, Chile, and Colombia.

Amazon was the country鈥檚 most popular online retailer starting in 2017鈥攁lbeit by a razor-thin margin鈥攂ut its lead lasted through only 2019, according to our inaugural forecast for Amazon in Mexico. It was no match for Mercado Libre鈥檚 multibillion-dollar investments. Strategic investments in Mexico give it a competitive edge over Amazon.

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Though it will also face strong competition from Amazon in Brazil, Colombia, and Mexico.

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex).

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.

In most countries, prizes consist of telephone top-ups for mobile operators or Amazon gift cards. In some countries, Livepanel also offers gift cards from other websites, experiences, discounts, and sweepstakes. This survey was designed to cover mobile video viewers鈥� attitudes, perceptions, and usage behaviors in Latin America.

Mexico will be the only country where YouTube will trail Facebook beyond 2026. Mexico is YouTube鈥檚 third-most-penetrated market among internet users worldwide. The country was YouTube鈥檚 most penetrated market from 2016 to 2020, before falling to third place in 2021.

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex).

It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare. The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience. Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier. 

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

Only four other retailers posted double-digit YoY gains in 9M: Carrefour Brasil (98.3%), Walmart de 惭茅虫颈肠辞 y Centroam茅rica (20.5%), Grupo 脡xito Colombia (19.5%), and Liverpool (14.3%). Carrefour was the only company to nearly double the size of its ecommerce business in Brazil, rising from $408.3 million (BRL 2.20 billion) in 9M 2021 to $809.8 million (BRL 4.37 billion) in 9M 2022.