蘑菇AV

Google no longer plans to unilaterally eliminate cookies from its Chrome browser. After four years of begrudging preparation, the advertising industry is reeling.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Amazon isn鈥檛 the only tech company looking at X with new eyes: Apple is also reportedly considering re-upping spending. Why the return? Despite the launch of a new video tab and other initiatives, X鈥檚 revenues remain unimpressive.

It鈥檚 no wonder, then, that advertisers continue to take a social media-first approach to their digital ad buys. The format accounted for roughly half of all digital ad spending in Brazil and Peru last year, according to figures from the local Interactive Advertising Bureaus (IABs) in each country.

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.

TikTok鈥檚 temporarily shut down sparked concerns over political influence. Advertisers and users face mounting uncertainty over the app鈥檚 future.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

Despite a hardware sales dip, Apple鈥檚 services peak: The consumer tech giant eyes generative AI and new ad platforms to boost future earnings.

While both Amazon and Apple have lagged in the genAI game, both made strides toward the end of 2024, including with an AI voice generator from Amazon Web Services (AWS) and Siri improvements from Apple. Adverse effects: AI assistants鈥� advancing capabilities are bolstered by how sophisticated genAI voice technology is. While this is positive for Big Tech, it poses a danger to consumers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Click here to view our full forecast for digital ad revenues by company worldwide. The most significant change in the worldwide rankings is Apple鈥檚 advancement. In our October 2023 iteration of this forecast, we foresaw Apple ranking 10th on the chart above. We now project 16.6% ad revenue growth for the smartphone-maker, and that its $10.58 billion take will land it at eighth internationally.

Advertisers accuse Meta鈥檚 AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn鈥檛 living up to promises and points to a dubious future for AI agents. Read article. Spotify鈥檚 new marketing offer for advertisers: Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience. Read article.

Gen Z鈥檚 love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come

Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.

In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.

On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.

On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.

On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.