The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024–2028: ARS 911.12 per US dollar.
Report
| Sep 24, 2024
What this means for Niantic: The company will spin off its tech platform into a new entity, Niantic Spatial, which is built on geospatial AI and AR mapping technology. Niantic will retain ownership of Ingress Prime and Peridot, positioning itself as a leader in AR-driven real-world interactions.
Article
| Mar 12, 2025
Oreo boosted a special-edition Minecraft cookie offering that included an interactive AR experience, where buyers were able to unlock exclusive content and win prizes. Our take: “A Minecraft Movie” teaches a clear lesson: marketing beyond the traditional must be prioritized to guarantee that a movie—even one that hasn’t gotten stellar reviews—appeals to a wide audience.
Article
| Apr 7, 2025
Players taking comfort in Roblox’s virtual worlds could indicate future interest in more immersive technology, like virtual and augmented reality. Roblox’s popularity among Gen Alpha has prompted additional restrictions and controls.
Report
| Jan 23, 2025
Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.
Report
| Jun 30, 2025
Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.
Report
| Jun 24, 2025
Advertisers can benefit from targeting precision, immersive ad formats leveraging AR/VR, and the chance to more successfully engage fans before, during, and after live events.
Article
| Apr 3, 2025
The news: TikTok launched a beta suite of Songwriter Features, designed to credit and showcase the creators behind hit songs.
Songwriters can now tag their profiles, curate music in a dedicated tab, and share the stories behind their work within TikTok’s music discovery ecosystem.
Article
| Jul 17, 2025
An announcement is expected the week of March 31 on what, if any, fines will be imposed, per Ars Technica. The EC’s stance may be in reaction to Trump threatening to retaliate against any “discriminatory (or) disproportionate” penalties on US companies from foreign governments. What’s at stake? Apple and Meta are both on the line to be fined up to 10% of their global annual revenue.
Article
| Mar 28, 2025
Customer service quality far outranked augmented reality try-ons (14.5%) and personalized product recommendations (26.5%) in the survey, showing consumers frustrations with current customer service offerings. Retailers need to use caution in how they implement AI for customer service, as customers could also grow frustrated with AI chatbots that are not actually helpful.
Article
| Mar 21, 2025
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| Mar 13, 2023
Source: Insider Intelligence
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| Mar 13, 2023
Source: Insider Intelligence
Chart
| Jul 23, 2024
Source: Morning Consult; Walmart
Chart
| Mar 13, 2023
Source: Insider Intelligence
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| Mar 13, 2023
Source: Insider Intelligence
Chart
| Apr 25, 2024
Source: Kaspersky
Chart
| Apr 11, 2024
Source: ARtillery Intelligence
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| Jun 23, 2023
Source: SurveyMonkey
Acquisitions or partnerships with AR/VR developers could help gaming companies expand metaverse opportunities to more consumers. Only 8% of gamers have used a metaverse space, per GWI—the same percentage as in Q4 2022. However, 57% of those who have tried a metaverse experience would be interested in playing a game there.
Article
| Mar 27, 2025
Oreo’s special-edition Minecraft cookies come with an interactive AR experience; fans can scan square-shaped bites to unlock exclusive content and win prizes. Each of these partnerships extends the film’s marketing reach beyond traditional advertising, ensuring that Minecraft fans engage with the brand in their everyday lives before even stepping into theaters.
Article
| Mar 20, 2025
Annoyed users are calling the ads “unacceptable” and “intrusive,” per Ars Technica. Roku, like other connected TV (CTV) providers, is capitalizing on the booming CTV ad market, which we projected would quadruple from 2020 to 2026. Why it’s worth watching: Roku has been one of the more innovative CTV players pushing to make ads more prominent on connected devices.
Article
| Mar 18, 2025
The platform offers filters, augmented reality (AR) effects, the ability to stitch clips together, green screen functionality, music overlays, and auto-generated captions. Reels’ editing functionality is pretty similar to TikTok, albeit more limited in terms of filters, effects, and available music. For creators and brands looking to post fairly basic video content, Reels’ native tools can suffice.
Article
| Mar 11, 2025
This will apply to all Echo users, even those who don’t subscribe to Alexa+, per Ars Technica. Users can still set their devices to delete recordings after processing, but they will lose access to Alexa’s Voice ID service. Amazon said less than 0.03% of Echo owners have opted to use the Do Not Send feature, per USA Today, but not everyone may be aware that the feature is automatically on.
Article
| Mar 18, 2025
AI and augmented reality tools can visualize products like furniture in a consumer’s home; however, consumers have hesitated to use this technology for apparel. AI tools using “passive data” like previous consumer purchases or existing customer data to assess size are more likely to be adopted, Canaves said. This was originally featured in the Retail Daily newsletter.
Article
| Mar 19, 2025
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| Jun 18, 2025
Source: LXT; Reputation Leaders