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This has anything to do with Argentina, I swear. Paul Verna:. Next one is 1994, and the last one is 1996. I'll give you a hint. The first one, 1704, is obviously my birth year, but for the rest you're on your own. Suzy Davidkhanian:. Marcus, I think it's what you said. It's like when Argentina won the World Cup. I just don't think it started in the 1700s. Marcus Johnson:.

Nearly every country will see digital ad spending growth this year as well, with Argentina the only one set for contraction (in US dollar terms). By 2027, more than 75% of worldwide ad spending will go to digital, and 20 of our 29 markets will be majority digital. Emerging, recovering, and advanced economies are all doing well. Central and Eastern Europe will lead the world in ad spending growth.

In terms of retail growth, the market trails only the Philippines, Vietnam, Russia, and Argentina. Walmart鈥檚 Flipkart and Amazon India will command 31.3% and 30.0% of retail ecommerce sales shares, respectively, followed by Reliance Retail with a 7.2% market share.

Born in Hackensack, New Jersey, raised in Argentina, and lowered back into New Jersey at a certain age, and then basically redistributed over different parts of the U.S. Ended up in Maine where I am right now. Marcus Johnson (01:55):. Just say everywhere next time. Jeremy? Jeremy Goldman (01:58):.

On today鈥檚 podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

Here are five charts that size social network usage on a worldwide level by platform and by country and region.

Improving macroeconomic conditions will create new growth opportunities for retailers as inflation decelerates in all major markets, including Argentina and Venezuela. Despite Latin America鈥檚 uncertainties, it will be the world鈥檚 second-fastest-growing region for retail and ecommerce sales this year, trailing only the Middle East and Africa. Dollarization will boost cross-border trade in Argentina.

Mercado Libre is building momentum in countries like Brazil, Mexico, and Argentina. There is far less retail media ad spending in the region than in China鈥攂ut it鈥檚 growing much faster. Retail media is hottest in Latin America, though the outlook is positive everywhere. We have country-level retail media forecasts for seven individual national markets, along with a partial picture for China.