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We鈥檒l see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?

In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 296.15 per US dollar. 2024鈥�2028: ARS 830.67 per US dollar.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.

Retailers look to redefine the customer experience: That鈥檚 leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up鈥攁nd learns from鈥攐ther AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The news: Nvidia will soon make it possible for researchers, developers, and students to run powerful AI models locally with the Project Digits desktop AI PC, per Ars Technica. The $3,000 AI desktop, unveiled at CES 2025, could upend the AI PC market by offering a cost-effective, energy-efficient alternative to cloud-based models when it becomes available in May.

Seventy-five percent of US car buyers prefer used cars, a trend unlikely to shift with electrification, per Ars Technica. EV penetration has averaged 6.8% so far this year, down from 7.5% in 2023. BofA analysts say they now expect EVs to make up about 8% of vehicle sales in 2024, 14% in 2027 and 29% in 2030.

Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

Snap is having trouble monetizing because Snapchat is primarily a chat platform, and 鈥渕essaging apps are notoriously difficult to monetize,鈥� according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren鈥檛 sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.

As assistants become more sophisticated with computer vision, AR, multimodal genAI, and advanced sensor integration, they may start to encroach on traditional search engine territory. This shift could have major implications for search advertising, potentially requiring marketers to adapt their strategies for conversational, multimodal search queries.

The many devices shown this year did everything from live translation to AR display to capturing images/video. But as the tech and adoption evolves, this wearable tech has the opportunity to play an outsized role in retail media.

Zooming out: The market for augmented reality (AR) headsets, including glasses like Meta鈥檚, is set to reach $5.34 billion in 2028, up from $1.86 billion in 2023, per ARTillery Intelligence. That growth is in stark contrast to the rest of the wearables sector: Global shipments of wearables are expected to decrease 3.9% YoY in 2025, per IDC.

Players taking comfort in Roblox鈥檚 virtual worlds could indicate future interest in more immersive technology, like virtual and augmented reality. Roblox鈥檚 popularity among Gen Alpha has prompted additional restrictions and controls.

"Looking ahead, I predict the convergence of AI, augmented reality, and advanced interfaces will blur the lines between digital and physical experiences," said Kaare Wesnaes, head of innovation at Ogilvy North America. "Brands will engage with people in real-time, contextual ways, seamlessly integrating into their lives.

It also has that those AR features. And unlike a VR headset that gives you the virtual experience, smart glasses are lightweight, they're stylish, you can wear them out in the world without being conspicuous.

T-Mobile stated that 300 Starlink low-Earth orbit satellites will cover service for 500,000 square miles of land in the US that isn鈥檛 reachable by cell towers, per Ars Technica. SpaceX has a spectrum lease agreement with T-Mobile that covers all 50 states and Puerto Rico. Why it鈥檚 worth watching: Starlink and T-Mobile have been testing their satellite connectivity since earlier this year.