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This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.

In January, the Retail Daily newsletter editors made four retail predictions for 2023. Some we got right (like the proliferation of Amazon Prime Day-type events) while some we missed the mark on a bit (it was not the year of AR).

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.

Retailers look to redefine the customer experience: That鈥檚 leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up鈥攁nd learns from鈥攐ther AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

Snap is having trouble monetizing because Snapchat is primarily a chat platform, and 鈥渕essaging apps are notoriously difficult to monetize,鈥� according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren鈥檛 sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.

Without a unique advantage that the competition doesn鈥檛 offer鈥攍ike integrating augmented reality into conversations and building virtual worlds based on conversations to step away from a solely text-based app鈥攁 standalone app might miss the mark.

Instagram is propping up declining Facebook ad revenues, but with Meta鈥檚 huge slate of AI, AR, and robotic projects, the company needs more than one flourishing platform. Improving Facebook鈥檚 algorithm to boost visibility for less well-known creators could attract new influencers.

French Hill (R-AR) and Bryan Hall (R-WI) released their own draft bills. What鈥檚 inside: These bills offer differing visions on things like the role of state regulators, compliance requirements, and rules for stablecoins with larger or smaller market caps. But the common thread among them is that they call for more rules for stablecoins and their reserves.

Google Gemini fared the worst, with a 60% error rate, while Perplexity performed the best (40%), per Ars Technica. Accuracy failures were the most common issue. Over 30% of responses significantly misrepresented facts, numbers, or dates. One in five AI-generated news summaries falsely attributed statements to BBC sources. 13% of direct quotes were either altered or nonexistent in cited BBC articles.

The ubiquity of smartphones makes AR experiences widely accessible through built-in cameras and screens. It鈥檚 a potential jumping-off point for mixed-reality headsets and glasses. Key stat: We forecast that by 2028, AR users in the US will reach 116.0 million, and VR users will reach 91.3 million.

Players taking comfort in Roblox鈥檚 virtual worlds could indicate future interest in more immersive technology, like virtual and augmented reality. Roblox鈥檚 popularity among Gen Alpha has prompted additional restrictions and controls.

We鈥檒l see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 296.15 per US dollar. 2024鈥�2028: ARS 830.67 per US dollar.

As assistants become more sophisticated with computer vision, AR, multimodal genAI, and advanced sensor integration, they may start to encroach on traditional search engine territory. This shift could have major implications for search advertising, potentially requiring marketers to adapt their strategies for conversational, multimodal search queries.

Instead, It鈥檒'll show off its AR Ray-Ban Meta glasses with the help of celebrities like Chris Hemsworth and Kris Jenner. Notable no-shows. Who declines to run Super Bowl ads can be as interesting as who shells out. Last year, Temu stormed the Super Bowl by running five ads both during and after the game. But this year, the discount retailer is notably absent.

Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the 鈥淪upernatural鈥� fitness app, were cut as the firm pivots away from costly metaverse efforts.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.