蘑菇AV

LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

This report examines how B2B brands are using video, creators, and AI to make social media a core part of marketing strategy. It outlines the latest trends and considerations for reaching B2B decision-makers across platforms. Key Question: How are B2B marketers transforming social media into a key channel for business growth?

First-party data shared between trusted partners, such as another B2B firm, often in co-marketing or joint initiatives. Third-party data. Aggregated data collected from external sources and licensed or sold by providers to multiple B2B firms. Types of marketing data commonly used in B2B include:. Contact/demographic data. Name, job title, job function, phone, email, department, and social profile.

鈥淭丑别 B2B world is converging with the B2C world, so it鈥檚 critical that you play in the mediums that typically work for direct to consumer,鈥� said Keith Turco, CEO at B2B agency Madison Logic. 鈥淏2叠 used to be about a timeslot, and 鈥楲et me get them on their morning or afternoon commute.鈥欌��.

B2B ecommerce site sales increased 10.5% YoY in 2024, reaching $2.297 trillion.

Virtual and hybrid events have more than proved their staying power as in-person experiences resumed post-pandemic. In fact, 62% of B2B marketers said they plan to attend webinars in 2025, while 45% will host their own webinars, according to a November 2024 survey by Sagefrog Marketing Group.

The company is trying to better market itself as a B2B company and grow its checkout business

LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.

Social media is crucial for B2B marketing success. However, B2B marketers鈥� ages may be affecting their campaigns鈥� effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

On today鈥檚 special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of 蘑菇AV鈥檚 The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.