蘑菇AV

Although a fraction of india鈥檚 overall digital ad market, B2B digital ad spending will grow steadily, with a 27.9% increase forecast for 2024, demonstrating India鈥檚 expanding enterprise sector. The services industry dominates India鈥檚 digital ad impressions are dominated by the services sector鈥�51% of the total pie in Q1 2024. That鈥檚 followed distantly by banking and finance at 7%.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn鈥檚 appeal among both B2B and B2C marketers is growing.

LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.

Key stat: We forecast B2B healthcare and pharma digital ad spending in the US will reach $2.27 billion next year, an 8.1% increase YoY. The takeaway: Pharma marketing teams should focus on how the content they鈥檙e creating can boost field teams鈥� engagement with healthcare providers and advise reps on how and when to use materials.

Nearly two-thirds (65%) of B2B buyers worldwide say that YouTube has influenced a recent B2B purchase decision, per a December 2022 survey by Gartner. US B2B ad spending will reach $31.72 billion this year, according to our forecast. While LinkedIn remains a tried-and-true platform for B2B advertising, marketers should also focus on YouTube, according to our B2B Social Media Marketing report.

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋nfluencer鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

Key stats: We estimate that B2B healthcare and pharma digital ad spending in the US will eclipse $2 billion for the first time this year. That鈥檚 up from $630 million in 2019, a 233% increase. The final word: Providers don鈥檛 want to completely shut out pharma reps. But they won鈥檛 be bothered with inefficient in-person sales meetings that get in the way of their clinical responsibilities.

US Ad Spending by Industry 2024 (蘑菇AV subscription required). Note: Respondents were asked, "Which of the following are the most effective interactive elements to use in emails?". Methodology: Data is from the June 2025 Litmus "The State of Email 2025 Report." 692 marketing professionals from Australia, Canada, Ireland, the UK, and the US were surveyed during December 30, 2024-January 16, 2025.

AI and ad revenues lift Microsoft鈥檚 fiscal Q1: Company鈥檚 AI-powered ad platforms draw advertisers amid enterprise cloud gains.

Amazon Business: The leader鈥檚 growth in third-party B2B procurement is slowing. B2B ecommerce is gaining traction as 59% of B2B buyers make purchases through online marketplaces in 2023, per an April 2023 Digital Commerce 360 and Forrester survey. Amazon Business, the leader among US third-party marketplaces, accounted for just 2.1% of the B2B ecommerce market in 2022.

Our take: LinkedIn is positioning itself as a hub for both B2B and high-consideration B2C marketing, targeting decision-makers involved in longer purchase processes. The platform already ranks as the third most effective channel for driving high-quality leads, according to B2B marketers worldwide, with 26% of respondents citing it as a top channel.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.