蘑菇AV

It also sees significant synergies across the companies鈥� B2B software offerings. 蘑菇AV You鈥檚 highly profitable Scayle software unit is one of the fastest-growing software-as-a-service commerce platforms in the world, and will complement Zalando鈥檚 Zeos ecommerce operating system.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

AI-driven tools are helping brands swap cookie-cutter campaigns for ultra-targeted experiences, giving Adobe a fresh shot at dominating customer engagement

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

Investor excitement contrasts with customer hesitation, suggesting businesses must balance automation with user trust to maximize AI鈥檚 potential

Fortune 500 B2B CMOs have a 4.5-year average, with only 11% in the role for less than a year. At the same time, brands like Starbucks are eliminating the global CMO role altogether. The tenure is even worse among the top 100 advertisers. The average CMO tenure shortens to just 3.1 years in these consumer-heavy companies, according to Spencer Stuart.

And Lightspeed鈥檚 supplier network tool integrates B2B orders into the POS. POS software anchors increasingly important unified commerce platforms. Sixty-five percent of business leaders worldwide planned to prioritized the tech in 2023, per a March 2023 Stripe report.

But there is a stronger use case for bill payments and business-to-business (B2B) payments. Focusing on a use case like bill pay could help Plaid鈥檚 solution gain traction. These payments have historically been dominated by checks, which are aging out, and other digital alternatives come with their own pain points.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

Mastercard, for example, partners with Citi to provide cardholders with detailed purchase information directly to their bank app and participates in open banking ecommerce payments in Europe. It also continues to develop new data-driven services and solutions powered by generative AI (genAI). Issuers face threats amid a cloud-based opportunity.