蘑菇AV

B2B marketers are taking a cautious approach toward data investments. For marketing at scale, generative AI鈥檚 use hinges on trust and the human touch. Interoperability, the right evaluation criteria are key to identity solution adoption.

In today鈥檚 episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the 鈥楬eadlines鈥� segment we examine the partnerships between banks and influencers by discussing the 蘑菇AV article, 鈥淗ow to make finfluencer partnerships work with a smaller marketing budget.鈥� And in the 鈥楽tory by Numbers鈥� segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

On today's podcast episode, we discuss if 鈥楯ust Walk Out鈥� technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

Multiple media companies have sued OpenAI for using their content without payment or permission, per CNBC. AI also still has limitations. In many ways, it isn鈥檛 as smart as humans and it may never be. For example, Google鈥檚 AI told users they could use glue to make cheese stick to pizza, per BBC.

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.

On today鈥檚 podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm鈥檚 蘑菇AV report, The Bank in 2030. In the 鈥楽tory by Numbers鈥� segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the 鈥楩or Argument鈥檚 Sake鈥� segment about the end of banks as we know it and if it鈥檚 true that 90% of consumer-serving banks and credit unions won鈥檛 exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.

Influencer marketing spending: This refers to revenues generated by US-based creators or influencers via payments received from brands to promote products and services on social media; excludes noncash payments such as free products or trips; excludes branded content amplified as paid media; includes video platforms with primarily user-generated content (e.g., Twitch, YouTube).

Rippler, which provides growth marketing expertise to B2B tech startups, uses the conversational marketing platform Gong to extract buyer questions from its customer relationship management platform and uses ChatGPT to categorize these questions, enhance conversations, and target buying needs. Accelerate conversion rates.

B2B digital ad spend growth will slow while social, display, and mobile gain ground. The state of programmatic advertising in 5 charts. More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL). College athletes already command large audiences and regularly create content on social media, per August 2022 data from Curastory. Meanwhile, industry professionals are increasingly building audiences by sharing B2B content online.

An early-stage B2B software as a service (SaaS) client of Rippler Group uses HubSpot鈥檚 ChatSpot.ai to analyze data and signals, identifying customers with high satisfaction and engagement levels. The chatbot reaches out to those customers, collects success stories, and uses Writer (GenAI for businesses) to create compelling case studies and testimonials.

With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size. Episode Transcript:. Sara Lebow:. Hello listeners. Today is Wednesday, May 17th. Welcome to Behind the Numbers: Reimagining Retail and e-Marketer podcast made possible by Adobe.

We exclude the following consumer categories from our definition of total retail and ecommerce sales: food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; gambling and other vice good sales. Mercado Libre.

Advertising, media, tech, social, B2B marketing-. Marcus Johnson:. Argentinian soccer, B2B stuff. Paul Verna:. Funny you mention that, Marcus. Marcus Johnson:. No, no, no. No time to talk about how they won. Paul Verna:. We'll talk about that later. Marcus Johnson:. It's Paul Verna. Welcome to the show. Paul Verna:.