蘑菇AV

Meanwhile, Crocs brand鈥檚 sales grew 7.4% in Q3, which includes the crucial back-to-school shopping period, and the company鈥檚 overall revenues rose 1.6%. But the Crocs brand faces a new challenge as a growing number of schools are banning its clogs because they often lead to injuries when students don鈥檛 use their so-called 鈥渟afety straps鈥� behind the heel, per Bloomberg.

鈥淔or an OTC brand noticing an increase in cold medication purchases at the start of back-to-school rather than during the typical cold season鈥� launching an in-store activation in August can avoid the clutter of the more traditional season,鈥� McGarry added. This approach enables brands to connect authentically at moments that align with consumers鈥� everyday lives. Design relevant in-store experiences.

They've had a sort of back to school sale, they've had an electronic sale. So all of these sales are helping to establish Amazon as the place to go if you're looking for a deal on any category, more or less. Marcus Johnson (05:39):. Mm-hmm. Rachel Wolff (05:39):. And that's really resonating given that people are trying to watch how much they spend. Marcus Johnson (05:44):. Yeah.

Walmart is using the format for a back-to-school advertising campaign. 鈥淭raditional 15- and 30-second ad spots have long been staples in TV advertising, but CTV has made it possible to expand standard TV ad formats to command more attention and engagement,鈥� Fubo senior vice president of global ad sales Dina Roman said in a statement.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Supplements are also supporting growth across Walmart鈥檚 health and wellness business, especially amid the back-to-school season. 鈥淭his is a time of year as people go back to school, back to college, you can lean into categories like over-the-counter supplements, and we can do really well,鈥� said John Furner, president and CEO of Walmart US. This was originally featured in the Retail Daily newsletter.

Usually you had back to school ending and the holidays not really starting yet. Zak Stambor (07:21):. Yeah, that's exactly right.

Big seasonal moments鈥攕uch as back-to-school, back-to-college, Halloween, and, of course, the holidays鈥攕hould help it maintain that forward progress especially as it leans into value with low-cost items like 50 cent notebooks and $5 backpacks, and discounts for college students looking to outfit their dorms.

Back-to-school season is expected to be strong as consumers regain confidence. The upcoming back-to-school season is anticipated to be robust, reflecting growing consumer confidence. US back-to-school sales will rise 3.2% this year, totalling $81.16 billion, according to EMAREKTER鈥檚 forecast.

But Dan Berthiaume of Chain Store Age was citing Adobe who singled out back-to-school shopping as a strong Prime Day growth driver as the event occurred closer to the start of back-to-school then in 2023. So this year was 16th, 17th of July, close to back-to-school than when it took place last year, which was 11th, 12th. So about a week earlier. Jeremy Goldman (08:53):.

Back-to-school special: 8 interesting retailers that made news in July. Walmart is strengthening its No. 2 position in retail media search behind Amazon. What you need to know about non-endemic retail media advertising.

If you're a department store, you're going to have different emotional connection over the holiday period than you will over Easter or over back to school. So I think it's a little bit more complex than the way that we had it in the scale. But if I have to pick one, then obviously I pick the one that is about-. Marcus Johnson:. Yeah. Point of the game. Suzy Davidkhanian:. Yeah.

鈥淲e saw more muted behavior in terms of customers who are going onto Amazon to shop for back to school, holiday, or gift-giving.鈥�. Although retail back-to-school season sales will reach $81.16 billion this year, growth is slowing (7.2% YoY growth in 2023 vs. 3.2% growth YoY in 2024), according to our February 2024 forecast. What it means: Economic concerns continue to take a toll on spending.

Major events throughout the year (back to school, the holidays, graduation) provide an opportunity for promotions and sales events. Over three-quarters (77%) of Gen Z adults say they make an effort to try new brands, the highest share of any generation, per February 2023 data from Morning Consult. Who else should try it?

I know among Gen Z in the back-to-school halls, everyone had adidas shoes that they were showing off, and very few Nikes were in there this year. So they've definitely captured the buzz and have the Gen Z fandom behind them now. Sara Lebow (27:04):. Adidas hasn't really been on my radar, which could speak to me, but also the Olympics happened.

Back-to-school sales will rise 3.2% this year. Almost all US TikTok shoppers are also using Amazon. Note: Data was provided to 蘑菇AV by Numerator.

Target Circle Week, which features discounts on summer and back-to-school essentials, runs from July 7-13 for members of its free Target Circle loyalty program. Walmart鈥檚 Walmart Deals sale, which the retail giant promises will be its 鈥渓argest savings event ever鈥� across categories such as electronics, home, toys, and travel, runs from July 8-11.

For example, back-to-school spending could fall by as much as 10% this year as inflation drives parents to search for deals, per a report by Deloitte. As a result, we expect US retail sales growth to slow to 2.9% this year.

I think we will see that it was strong during the back-to-school period as well, as shoppers look to spread out their expenditures and make their budgets go a little further, and manage their budgets a little more in the ways that they can.

Prime Day鈥檚 back-to-school deals offer an early test for category and product demand. While Prime Day sales skew toward seasonally relevant products like summer apparel and camping gear, the event is also popular for early back-to-school shopping. If certain types of apparel, consumer electronics, and small appliances pick up momentum, it could bode well for the holidays.

Discounting might be able to move inventory, especially leading into the summer and back-to-school sales. This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

I think of back to school circling the Land's End catalog. Arielle Feger (04:50):. I think of Delia's. Sara Lebow (04:52):. That makes sense too. Arielle Feger (04:53):. I wanted everything in the Delia's catalog. Sara Lebow (04:56):. All right. Number six: Levi's, which is launching a mobile tool for its in-store stylists.