蘑菇AV

And there are some brands that have taken the opt-out approach similar to what REI has done for around Black Friday where they say, "We're not participating in this." So we make a campaign about not being there for resolutions and instead encouraging their customers to opt out of making resolutions and trying to build a different kind of relationship. Sara Lebow:.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Cyber Monday will generate $13.93 billion in US ecommerce sales this year, the highest of any Cyber Five day, according to a July 2024 蘑菇AV forecast.

But if you've been reading the news recently, you'll know that live shopping has been a really big boon for TikTok creators and businesses on TikTok, including on Black Friday, where creators and sellers hosted over 300 sessions according to TikTok. And there was over $100 million in US sales in one day alone according to the company. (05:13):.

This year, Amazon is striking back by hosting the first-ever Black Friday NFL game, giving millions of potential shoppers a reason to stay home and shop on Amazon. Amazon鈥檚 Black Friday NFL game is an interesting new marketing opportunity for retail brands鈥攂ut for which ones exactly?

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Clothing/apparel will be the top type of purchase consumers make during Black Friday/Cyber Monday this year, followed by electronics, gift cards, and entertainment content, per a May 2024 survey from Medallia Market Research.

Big Lots, which recently filed for bankruptcy, rolled out the first of its 鈥淏lack Friday Fridays鈥� events last Friday. The sales, which occur every Friday through December 6, feature one-day deals. Our take: There鈥檚 far more uncertainty than usual this holiday season, which is why retailers are wise to launch marketing and promotions in October, before any potential disruptions.

Elouqii saw 鈥淏lack Friday kind of results鈥� on its website the day its Kate Spade collaboration launched, founder Julie Carnevale told Forbes, as consumers who were previously limited to buying the brand鈥檚 accessories jumped at the opportunity to invest in its apparel.

The majority of holiday shoppers will shop Black Friday (86%) and Cyber Monday (84%) deals, but 70% will take advantage of in-store Black Friday sales. Nearly half (48%) think Black Friday and Cyber Monday is when they鈥檒l get the best deals. Early birds that shop before Thanksgiving are more likely to shop online (72%) than those who shop after the turkey is carved (63%), the report found.

The emergence of Black Fall: Traditionally synonymous with post-Thanksgiving sales, Black Friday is expanding into a season unto itself鈥擝lack Fall. Advertisers are now starting their promotions weeks and even months in advance of Thanksgiving to reach customers looking for the best deals.

And they can capture some of that spending earlier on in the season, or they can wait until Black Friday and Cyber Monday where they're also going to have huge sales and they know that people are going to be shopping during those days. Marcus Johnson (07:29):. Yeah. Rachel Wolff (07:30):.

We鈥檝e all seen videos of people rushing into Walmart the second the doors open on Black Friday. However, with the surge in ecommerce over the past few years, those mobs have shrunk as shoppers become more dependent on online shopping. Online sales growth was more than three times the growth rate of physical retail (8.8% vs. 2.8%) in the 2023 holiday shopping season, according to 蘑菇AV.

The proliferation of promotional events prior to Black Friday and Cyber Monday鈥攊ncluding Amazon鈥檚 Big Deal Days and similar sales from competing retailers鈥攊s reducing the importance of the Cyber Five. Nearly one in three (28%) of shoppers said Black Friday will not be part of their holiday shopping plans, while 26% said the same about Cyber Monday.

Much of the early strong gains stem from a combination of key shopping days such as Black Friday and Cyber Monday, and steep TikTok-subsidized discounts.

Magazine Luiza鈥檚 Netshoes partnered with micro- and nano-influencers to produce 150 TikTok livestreams for Black Friday 2023 promotions. Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions.

The event was an immediate hit with consumers buying more items than they did on Black Friday 2014, which at the time was its biggest-ever Black Friday. The sale evolved into a 48-hour event in 2019 before sprawling out even further with Amazon鈥檚 rollout of 鈥渆arly deals.鈥�.

Brands using Attentive sent over 2.2 billion text messages, with the highest amount landing on Black Friday.

奥补濒尘补谤迟鈥檚 Black Friday Deals events are taking place over several events online and in-store starting on November 8 and ending on Cyber Monday, November 26. Walmart+ members get early access to the retailer鈥檚 online events. In another push to boost membership, Walmart+ memberships were half off for consumers during the first week of November.

Consumer spending set records on Black Friday, across the Cyber Five, and throughout the first 27 days of November, with significant growth online (and far more modest gains offline). Overall US retail sales (excluding automotive) grew 2.5% YoY on Black Friday, with in-store sales increasing just 1.1% YoY and ecommerce sales rising 8.5% YoY, per Mastercard SpendingPulse.

US consumers who used BNPL spent 48% more on Black Friday than shoppers using other payment methods, per PYMNTS Intelligence. The average BNPL user spent $598, compared with $452 non-BNPL users. The winners: BNPL fintechs are reaping the rewards from the holiday shopping weekend.

Roughly 52 million consumers made a purchase from brands powered by Shopify between Black Friday and Cyber Monday, a 12% increase year-over-year. That helped Shopify merchants generate $7.5 billion in sales between Black Friday and Cyber Monday, a 21% jump year-over-year on a constant currency basis.

North America retail sales grew 13% YoY, with record sales during the retailer鈥檚 Black Friday and Cyber Monday sales events. Shoppers bought more items from Amazon this holiday season than any previous holiday period. Advertising revenues grew 27% YoY to $14.65 billion, ahead of StreetAccount鈥檚 estimate of $14.2 billion.

The event has become a shopping tentpole that now rivals Black Friday or Cyber Monday. To view the full forecast for ecommerce sales during Prime Day, click here. Prime Day is a bellwether for the 2023 holiday season. Prime Day鈥檚 performance will be an early predictor of holiday season ecommerce demand鈥攁t the product category level and for specific merchandise.