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That could benefit larger players like Netflix and Amazon Prime Video, which offer more flexible, cost-effective alternatives to traditional cable and stand to gain from the continued migration away from linear (a trend likely to accelerate in the current macroeconomic climate).

Sports programming will become an increasingly vital revenue stream for NBC as parent company Comcast plans to separate the broadcast network from its cable channels. The network's strategy of combining star athletes with entertainment personalities is likely a first step of many to come in touting its substantial rights investment鈥攂ut there could be hurdles effective monetization.

The news: Apple TV+ is offering a free preview of the streaming service this coming weekend, leveraging traditional cable marketing tactics to boost subscribers ahead of the 鈥淪everance鈥� Season 2 premiere, as the platform seeks to expand its 0.2% share of TV viewership. The strategy mirrors legacy cable networks鈥� 鈥渇ree weekend鈥� promotions but with a digital-first approach.

Telecom includes point-to-point communications services, including telephone voice and data communications, two-way mobile/cellular communications services, and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).

Our take: Operating nuclear sites鈥攊n addition to building subsea cable infrastructure鈥攃ould add 鈥渆nergy provider鈥� to these Big Tech giants鈥� business descriptions. Regulators are already scrutinizing how Google, Meta and others dominate their current fields, and these moves could draw further regulatory attention.

The company took a $9.1 billion writedown on cable networks in August after losing critical NBA rights to Amazon Prime Video.

TV will claim just 15.1% of all US ad spending this year, though US adults will spend almost a quarter of their daily media time with old-fashioned cable, satellite, and broadcast TV services. The ad industry鈥檚 disproportionate disregard for TV is the reverse of its too-slow embrace of CTV. Click here for the full forecasts for US time spent with TV and US TV ad spending.

In Q2 2024, cable and broadcast linear TV accounted for nearly 90% of the time viewers spent watching ads on TV screens, according to ESHAP鈥檚 analysis of Comscore data. That鈥檚 due to the higher ad loads there and the commonality of ad-free streaming. Ad load estimates for linear TV vary, but generally the average is about 15 minutes of ads per hour.

As recently as 2018, the vast majority of US households had both a CTV device and a traditional pay TV subscription (cable, satellite, or telecom). Since then, traditional pay TV has declined precipitously, while CTV has climbed steadily. Digital pay TV viewership has also ascended in recent years, but nearly everyone in that cohort of households will be watching via a CTV device as well.

But I also think that with the more of these cable channels that are basically cut loose from their parent companies, the more there is a possibility that someone will buy them as a unit. So all of these channels together under one roof could actually start making a little bit of sense.

College football is also seeing a boost across broadcast and cable networks, with 30-second spots 12% more expensive this year. As Americans prepare for their traditional Thanksgiving football festivities, advertisers are making history with unprecedented investments in holiday sports programming.

Drug ads were most prevalent on cable news, re-runs of popular dramas and game shows, and special event programming. ABC World News Tonight held the largest share of Rx brand TV ad impressions. It was followed by other news shows such as Good Morning America and NBC Nightly News. NCIS, The Price is Right, and Law & Order: SVU each ranked in the top 10.

Put another way, 11% of people's TV time, cable streaming, all of it, is spent watching YouTube. Evelyn, you said there's a bit of a milestone announced by YouTube as it pertains to TV versus mobile. Evelyn Mitchell-Wolf:. Oh, yes. Yeah. Neal Mohan just announced that TV now is the primary device from which YouTube watchers watch YouTube.

Yeah, I mean cable TV is too expensive, so we've had cord cutting for years. Digital pay TV we thought maybe was going to be competitive. Now that's too expensive. These things are free, and they're just sitting there waiting for you, right? Everyone has a CTV. Zach Goldner (16:34):. No signups. Ethan Cramer-Flood (16:35):. No signups. It's just there for-. Zach Goldner (16:37):. No paywalls.

Traditional pay TV services include cable, satellite, telecom and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Virtual multichannel video programming distributors (vMVPDs) are internet-delivered live TV services (e.g., Hulu + Live TV, Sling TV, YouTube TV).

While competitors like Comcast consider spinning off cable assets, Murdoch confirmed Fox has no such plans. That鈥檚 because political and live-event programming continue to drive cable revenues, distinguishing Fox from peers facing more significant cord-cutting pressures.

Tucker Carlson's successful transition from cable news to digital media serves as a case study in audience migration and platform evolution. His podcast's dominance on Apple Podcasts (ranking first in 2024 with over 150 episodes) demonstrates the appetite for conservative voices.

Cutting the cord: Comcast is considering spinning off cable network assets like MSNBC and CNBC, potentially forming a shareholder-owned company. This move would allow Comcast to shift resources toward digital growth and place greater emphasis on Peacock鈥檚 expansion. By separating traditional cable from its high-growth streaming sector, Comcast could better adapt to the current media landscape.

TV ad spending includes broadcast TV (network, syndication, and spot) and cable TV.