蘑菇AV

"In Canada, it's 9 in 10 people in the population. This is a really, really valuable piece of advertising real estate. By the same token, CTV ad spend is beginning to slow down a little bit, so I think this is one area that could help keep it buoyant for a little while longer,鈥� said Fisher. The case for skepticism.

The platform allows for region-specific targeting, showing different products to different audiences (think Dunkin' in the US versus Tim Hortons in Canada). Growth snapshot: Evidence suggests that Rembrand has a strong trajectory. Rembrand's revenues grew sixfold YoY as major brands like Pepsi, L'Or茅al, and Charles Schwab integrated virtual product placement into their campaigns.

CBC has expanded its FAST portfolio with two channels dedicated to popular Canadian series 鈥淗eartland鈥� and 鈥淢urdoch Mysteries,鈥� per TVTechnology. Each series features 17 seasons, and the channels are now available on CBC Gem, with plans to launch on other connected TV platforms. These additions join CBC鈥檚 growing FAST lineup, which already includes CBC Comedy.

Sub OTT (also known as subscription video-on-demand or SVOD) is extremely popular in the US and Canada, and new viewers will be hard to come by in those markets. India, meanwhile, has the second-most sub OTT viewers in the world, but it has plenty of headroom for more, even as growth is already moderating there.

Digital users in Quebec鈥攎ost of whom speak French as their first language鈥攈ave unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.

Our OTT subscription revenues forecast doesn鈥檛 include Amazon. Because it is not possible to break out how much of Amazon Prime鈥檚 subscription revenues are attributable to streaming, we exclude Prime from our OTT subscription revenues forecast.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Our own US CTV advertising forecast calls for 21.2% growth in ad spending this year, 13.2% in Canada, and 9.5% in the UK. Why it matters: This dramatic rise in CTV advertising is significantly altering advertising strategies and budgets. As consumers flock to streaming platforms, advertisers are following suit, viewing CTV as an ideal space to reach an engaged, targetable audience.

Netflix began testing its new password restrictions in parts of Latin America in March 2022 and has since expanded them officially to Canada, New Zealand, Spain, and Portugal. Netflix anticipates cancellation backlash in the near term鈥攁s do we鈥攂ut expects numbers to eventually rebound in both memberships and revenues based on its experience in Canada.

So in terms of what's happening in Canada, a couple of major players, like Bell Media. Bell Media hasn't, which has their main linear TV channel as CTV Canada, doesn't really have a FASST play at this point in time. Rogers, as I mentioned earlier, made that deal with Tubi in 2020 to bring that content to Canada and that experience to Canada.

In Canada, it's nine in 10 people in the population. This is a really, really valuable piece of advertising real estate. By the same token, CTV ad spend is beginning to slow down a little bit, so I think this is one area that could help keep it buoyant for a little while longer. I don't think it's going to be revolutionary in any way and the needle won't fly, but it will do enough.

OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly.

In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues. But Amazon estimated that ads on Prime Video will reach more than 115 million US viewers per month, according to a pitch deck obtained by Insider.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.

Direct-to-consumer ARPU: $11.99 for US and Canada; $4.05 for other markets. Global D2C ARPU for the quarter increased by 1% YoY to $7.84 but was lower than last quarter鈥檚 $8.00. Overall financials: Total revenues declined 4% to $9.62 billion as theatrical revenues plunged 40%, and adjusted EBITDA for Warner Bros. Discovery鈥檚 entire business dropped 19% to $2.41 billion.

In 2024, 蘑菇AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

鈥淸We were interested in] launching in Canada. But in Canada, they speak French as well as English. So we needed to come up with additional creative for us to test.鈥�. With AI, Poshmark was able to generate a voice-over version of the English commercial in a French Canadian dialect, which the company could then test in-market. 鈥淭he process itself is amazing to see,鈥� said Phan.

In 2024, 蘑菇AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.