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Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.

Canadian banks did better, with TD Bank and Royal Bank of Canada both placing sixth and seventh, respectively. By the numbers: Bank rankings are based on total likes, views, and followers on Facebook, X (formerly known as Twitter), YouTube, and Instagram.

A more affordable YouTube Premium Lite plan鈥攍aunched earlier this year in the US, Australia, Thailand, and Germany鈥攊s now rolling out to users in Mexico, Argentina, Brazil, Canada, and the UK at $7.99 per month. Premium Lite removes most video ads on YouTube and YouTube Kids but excludes music, downloads, and background play.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

The news: Free ad-supported TV (FAST) services are growing in several key markets, including the US, the UK, Canada, and Germany, per a report from Nielsen鈥檚 content data business unit Gracenote. The number of active FAST channels has increased by 42% globally since mid-2023, exceeding 1,610 channels.