We'll see you guys tomorrow hopefully for the Behind The Numbers Daily, an eMarketer podcast made possible by Awin.
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| Aug 7, 2023
It's an eMarketer podcast made possible by InMobi.
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| May 12, 2023
We might end all of our Around the World podcast with this segment. Who knows? We'll see how it goes. It's what I'm calling our recap stats quiz. So we cover a specific topic or topics in each of these podcasts. What I'm going to do in this segment is recap them and ask our experts a few related stats questions. It should become clear. There's no prize.
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| Feb 24, 2023
Welcome to Behind the Numbers Around the World, an e-Marketer podcast made possible by Meltwater. It's Monday, March the 27th, and I'm your host Bill Fisher, and it's my pleasure to welcome you all to Around the World with country bans on TikTok.
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| Mar 24, 2023
Please give us a rating and review wherever you listen to podcasts and follow us on Instagram at behindthenumbers_podcast. Thank you listeners, and to Victoria who edits the podcast so our voices always sound prime. We'll be back next Wednesday with another episode of Reimagining Retail, an eMarketer podcast. And tomorrow join Marcus for another episode of the Behind the Numbers Daily.
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| Jul 19, 2023
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
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| Feb 16, 2024
On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon.
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| Sep 9, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
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| Nov 22, 2023
That's an eMarketer podcast made possible by InMobi.
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| May 3, 2023
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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| Feb 28, 2024
Please give us a rating and review wherever you listen to podcasts, and follow us on Instagram @BehindtheNumbers_Podcast. Thank you, listeners, and to Victoria, who edits the podcast and encourages our marketplace of ideas. We'll be back next Wednesday with another episode of Reimagining Retail, an eMarketer Podcast. Tomorrow you can join Marcus for another episode of the Behind the Numbers Daily.
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| Jun 27, 2023
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
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| Feb 26, 2024
Hello, everyone, welcome to Behind the Numbers Around the World, an Ä¢¹½AV podcast. (00:37):. It's Monday, July the 29th. I'm your host, Bill Fisher, and it's my pleasure as it always is, to welcome you all to Around the World, and this month we're talking about the sustainability of loyalty programs and subscription services.
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| Jul 29, 2024
On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.
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| Aug 21, 2024
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
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| Apr 8, 2024
On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.
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| Oct 30, 2023
Please give us a rating and review wherever you listen to podcasts, and follow us on Instagram @behindthenumbers_podcast. Thank you to our listeners and to Todd, who's editing this week's podcast. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer podcast made possible by Adobe. Tomorrow, join Marcus for another episode of the Behind the Numbers Daily.
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| May 9, 2023
On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
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| Sep 20, 2024
On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
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| Sep 26, 2023
Hey, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast. This is the Friday show that Mrs. Victoria, she's gone somewhere and we're adrift without her. This is Victoria who edits the show. There's only one. Who are we kidding? I'm your host, Marcus Johnson. In today's show, AI-generated ads. Max Willens:.
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| Jun 2, 2023
We'll see you guys tomorrow hopefully for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Cint.
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| Apr 26, 2023
We'll see you guys tomorrow hopefully for the Behind the Numbers weekly listen: an eMarketer Podcast.
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| Jun 14, 2023
On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.
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| Mar 18, 2024
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
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| Jul 18, 2024
On today’s podcast episode, host Bill Fisher is joined by our researcher Man-Chung Cheung and analyst Carina Perkins to examine TikTok’s ecommerce plans around the world, looking at what’s driven success in some markets and held it back in others.
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| Sep 25, 2023