Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau Perú (IAB Perú). Núcleo de Informação e Coordenação do Ponto BR (NIC.br). Offerwise. Opinion Box. SitedeApostasOnline.net.
Report
| Jan 23, 2023
Colombia: By the end of 2023, the company expects Mercado Pago to be in operation in Colombia. It’s waiting on the Financial Superintendence of Colombia to grant it a financial institution license. Uruguay: In 2016, it obtained a registration from the Central Bank of Uruguay, and launched Mercado Pago there at the end of that year.
Article
| May 15, 2023
Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.
Article
| May 30, 2023
Respondents were from: UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa, and Thailand.
Article
| Jul 27, 2023
Last month, a judge in Colombia used ChatGPT to inform a ruling on a case involving health insurance coverage for a child with autism. The chatbot has an IQ of 83, well below the US average of 97.43, according to the Ulster Institute for Social Research, and is being used to write scientific reports, craft legislation, and write code, among other uses in business and education.
Article
| Feb 8, 2023
Time spent with all media formats in other major markets—including Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)—have either remained the same or declined YoY. “There’s no need for panic,” Mander said.
Article
| Nov 3, 2023
This year, we expect OOH ad spending to exceed pre-pandemic levels in Brazil, Chile, and Colombia. Chile will be the only market where OOH’s share of total media spending will be greater than 10% through the end of our forecast period, but Colombia’s share of OOH this year will be more than double what it was in 2020, reaching $74.8 million. Radio advertising will be incredibly relevant in Colombia.
Article
| Jun 9, 2023
Its popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Live shopping breaks down traditional barriers to ecommerce. Consumers’ inability to physically see or interact with a product has long been an Achilles’ heel to broader ecommerce adoption in Latin America.
Report
| Jan 11, 2023
Among the top 10 countries in social network use, five—Mexico, Peru, Colombia, Brazil, and Argentina—are in the region. In markets like Brazil and Colombia, social platforms account for the lion’s share of the digital ad mix.
Article
| Apr 10, 2023
The relatively new shopping channel’s popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Why it matters: Live shopping will be key to reaching new audiences, engaging shoppers, and driving online sales.
Article
| Feb 28, 2023
That's why it might feel like we're further behind it in the US, the UK, than we should be is because if you look at this chart here, you can see that over 90% of folks in China, Thailand, Colombia, India, a lot of countries have bought something via social commerce. That's compared to just 53% of people in America and about similar share in the UK as well. It's from 2024 research from VML.
Audio
| Nov 15, 2024
India, China, Argentina, Mexico, and Colombia will comprise the top five for both metrics this year, although the orders will be slightly different. Country-level digital growth rates have slowed and are not much higher than total growth rates. To see the full forecast, click here. In China, the situation has changed for the better.
Report
| May 11, 2023
Respondents were from Argentina (n=400), Brazil (n=400), Colombia (n=400), Dominican Republic (n=400), Ecuador (n=400), Mexico (n=400), Peru (n=400), and Uruguay (n=200). In the 12 months prior to the survey, 2,607 of them had watched digital video content. The majority of respondents were between the ages of 18 and 34. Sources. Burson Cohn & Wolfe (BCW). Livepanel. Papercup. YouGov.
Report
| Apr 20, 2023
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
Forecasts
| Aug 24, 2023
Source: ĢAV Forecast
Forecasts
| Jun 15, 2023
Source: ĢAV Forecast
Forecasts
| May 4, 2023
Source: ĢAV Forecast
Forecasts
| May 4, 2023
Source: ĢAV Forecast
Forecasts
| Mar 14, 2023
Source: ĢAV Forecast
Forecasts
| Mar 14, 2023
Source: ĢAV Forecast
Chart
| Oct 31, 2024
Source: GWI
There's been really poor harvest in some of the key growing regions like Brazil and Colombia, and coffee chains are also facing really high labor costs, high energy bills, so they're having to be a bit more careful with the perks that they're giving out. Bill Fisher (05:21):. Very good. Good points. Okay, that was our first story. Story two is for Paul.
Audio
| Jul 29, 2024
Chart
| Oct 16, 2024
Source: Ipsos
Chart
| Nov 9, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada); Interactive Advertising Bureau (IAB); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Chart
| Jun 4, 2024
Source: Ipsos