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We break down these issues in our new report 鈥淯S CTV Time Spent vs. Ad Spending 2023.鈥�.

Smart TV ownership in Israel was significantly higher than the regional average. The survey found that 57.4% of respondents owned a smart TV, surpassing the Middle East and Africa average by 13 percentage points. Desktop/laptop ownership was also notably high at 76.6%, compared with the regional average of 57.9%.

Despite having 33.1 million fewer paying members than regions like the US and Canada in Q1 2023, Latin America was the second-fastest-growing market for average revenues per Netflix membership (ARM), at 2.7% YoY, according to the company. Latin America鈥檚 ARM in Q1 was roughly half that of the US and Canada, at $8.60. Looking ahead: Netflix will dominate paid streaming in Latin America.

Respondents were based in the US, the UK, Australia, and Canada.

Smart TV ownership (38.5%) was also below the regional average of 41.4%. Smart TV ownership increased 3.1 percentage points YoY. This suggests increasing interest in connected TV experiences among consumers in Thailand despite overall smart TV ownership remaining below the regional average. Vietnam.

Its North American counterparts are even further ahead鈥�11:31 in Canada and 12:37 in the US. Digital continues to gain an increasing share of media time. Proportionally speaking, media time is most likely digital time in the UK. This is a common theme in most countries we track, especially in the UK, where more than 60% of total media time is being taken up by digital.

Building on previous measures (including a 25% duty on automobiles and certain auto parts, along with a 25% blanket levy on Canadian and Mexican goods not covered by USMCA), these evolving policies have created widespread uncertainty. There's significant uncertainty ahead.

The connected TV (CTV) ad opportunity is only getting bigger. Prime Video is adding inventory to the ad market responsible for all of TV鈥檚 ad spend growth. Almost all of TV鈥檚 ad spend growth will come from CTV in 2024, according to our October 2023 forecast. Amazon鈥檚 introduction of ads will only add inventory to this fast-growing channel.

That put it on a level close to smart TVs and tablets鈥攁 unique occurrence in the country. This could be related to the presence of Ubisoft, the French company founded in 1986 and is one of the largest game developers in the world. Smart TV ownership was just 44.4%, far below the regional average of 59.6% for Western Europe.

More smart TVs means higher connected TV and video viewership. Smart TV ownership reached 61.9% in H1 2023. That鈥檚 up 5 percentage points YoY and up from 43.1% in 2019. Income levels impact the rate of penetration, but even low-income respondents had a penetration of over half (51.7%). Meanwhile, nearly 69% of high-income respondents owned a smart TV.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Respondents were located in the Canada, France, Germany, the UK, and the US at companies with over $500 million in revenues.

While streaming reached a record 43.8% of total TV consumption in March, per Nielsen, the connected TV (CTV) ad market is facing new headwinds. High CPMs and economic uncertainty could prompt advertisers to pull back, especially on premium platforms like Max and Disney+. Tariffs on streaming devices could raise consumer costs, weakening demand and reducing advertisers鈥� addressable market.

Nectar360, which has signed a deal with The Trade Desk to expand its off-site reach, enabling customers to target Nectar audiences across various channels, including connected TV (CTV) and online video inventory. AI-powered personalization is the next frontier for loyalty programs鈥攂ut it has potential pitfalls. AI-powered personalization can take loyalty programs to the next level.

What about Canada, Paul? Where's Canada? Paul Briggs:. So there's a couple of different sources that we've been tracking to size the opportunity in Canada for retail media. One is the GroupM research that a few of us have already mentioned. So in 2022, it was roughly $3.5 billion dollars Canadian in terms of ad spending in retail media, and that's sort of nearing parody with TV, by the way.

TikTok takes No. 3 in Canada. In Canada, TikTok will beat out both Snapchat and Twitter this year, becoming the country鈥檚 third-most used social platform. And just like in Latin America, Facebook and Twitter are losing users in Canada. Meta still accounts for nearly a quarter (23.8%) of digital ad spend in Canada, but that share is dropping as Facebook loses relevance among younger users.

Canada will have 13.4 million podcast listeners in 2023, 6.8% more than last year. That total equates to just over a third of the population. Growth in Canada is slowing as well, given the maturation of the medium, but listenership will grow by an additional 2 million over the next four years. China will have the most podcast listeners in the world by 2025 and outstrip every region by 2027.

And one of those key devices is smart TVs. So the majority of smart TVs that are shipped around the world, or TVs that are shipped around the world these days, come with built-in internet connectivity, so that fact is leading to greater adoption around the world. (10:17):. So in every region except Latin America, we saw growth in smart TV ownership pushing north of 50%.

Yeah, I think YouTube occupies a very interesting space in this spectrum, and I think Danny touched on this, just talking about the transition from mobile to CTV. So now YouTube is predominantly a CTV platform, however, that's only when you compare it to how mobile-centric it had been up until maybe three, four years ago.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.

So 20% of all trees in Russia, 11% in Canada, 10% in Brazil, and 8% in the US. Those four countries, Russia, Canada, Brazil, and the US, account for half the trees on the planet. And finally, trees are only 400 million years old. So they've not been around for 90% of the Earth's history. Just trust me on all this, okay? Please don't go look up on the internet because I might be wrong.

They had to flee Holland or flee the Netherlands, sorry, and they had to seek refuge in Canada. But if the princess was born in Canada, she wouldn't be able to be princess. And so Canada said to the Netherlands, we'll give you, was it the Ottawa Civic Hospital? We'll give you this area and it can be Dutch for when she's born.

Sales from markets outside the US鈥攊ncluding key Amazon markets like the UK, Canada, Germany, Mexico, and India鈥攚ill increase 11.6% from 2022 to $4.90 billion. To view the full forecast for US Amazon Prime Day sales, click here. Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.