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Disney+ connected TV revenues are also significant, and we anticipate its CTV revenues will surpass $1 billion in 2026. Disney claims 157 million global viewers watch content with ads across Disney+, Hulu, and ESPN.

By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries.

CBC has expanded its FAST portfolio with two channels dedicated to popular Canadian series 鈥淗eartland鈥� and 鈥淢urdoch Mysteries,鈥� per TVTechnology. Each series features 17 seasons, and the channels are now available on CBC Gem, with plans to launch on other connected TV platforms. These additions join CBC鈥檚 growing FAST lineup, which already includes CBC Comedy.

A more affordable YouTube Premium Lite plan鈥攍aunched earlier this year in the US, Australia, Thailand, and Germany鈥攊s now rolling out to users in Mexico, Argentina, Brazil, Canada, and the UK at $7.99 per month. Premium Lite removes most video ads on YouTube and YouTube Kids but excludes music, downloads, and background play.

Based on our penetration figures, sub OTT appears to be entirely mainstream in China, the US, the UK, Canada, and Australia. Meanwhile, in countries as disparate as Italy, India, and Argentina, barely more than a third of the online population is using the medium. And in Japan, Indonesia, and South Korea, sub OTT seems almost rare.

After launching a connected TV campaign in the US, Poshmark wanted to scale the campaign to other countries, said Phan. 鈥淸We were interested in] launching in Canada. But in Canada, they speak French as well as English. So we needed to come up with additional creative for us to test.鈥�.

Smart TV owners. Smartphone and tablet owners. US in Perspective. A higher percentage of people in the US consume long-form content than in any other country in the world. US viewers appear to expect an endless supply of content in both linear TV and streaming video.

We break down these issues in our new report 鈥淯S CTV Time Spent vs. Ad Spending 2023.鈥�.

Despite having 33.1 million fewer paying members than regions like the US and Canada in Q1 2023, Latin America was the second-fastest-growing market for average revenues per Netflix membership (ARM), at 2.7% YoY, according to the company. Latin America鈥檚 ARM in Q1 was roughly half that of the US and Canada, at $8.60. Looking ahead: Netflix will dominate paid streaming in Latin America.

Respondents were based in the US, the UK, Australia, and Canada.

The connected TV (CTV) ad opportunity is only getting bigger. Prime Video is adding inventory to the ad market responsible for all of TV鈥檚 ad spend growth. Almost all of TV鈥檚 ad spend growth will come from CTV in 2024, according to our October 2023 forecast. Amazon鈥檚 introduction of ads will only add inventory to this fast-growing channel.

Building on previous measures (including a 25% duty on automobiles and certain auto parts, along with a 25% blanket levy on Canadian and Mexican goods not covered by USMCA), these evolving policies have created widespread uncertainty. There's significant uncertainty ahead.

Smart TV ownership in Israel was significantly higher than the regional average. The survey found that 57.4% of respondents owned a smart TV, surpassing the Middle East and Africa average by 13 percentage points. Desktop/laptop ownership was also notably high at 76.6%, compared with the regional average of 57.9%.

Smart TV ownership (38.5%) was also below the regional average of 41.4%. Smart TV ownership increased 3.1 percentage points YoY. This suggests increasing interest in connected TV experiences among consumers in Thailand despite overall smart TV ownership remaining below the regional average. Vietnam.

Its North American counterparts are even further ahead鈥�11:31 in Canada and 12:37 in the US. Digital continues to gain an increasing share of media time. Proportionally speaking, media time is most likely digital time in the UK. This is a common theme in most countries we track, especially in the UK, where more than 60% of total media time is being taken up by digital.

That put it on a level close to smart TVs and tablets鈥攁 unique occurrence in the country. This could be related to the presence of Ubisoft, the French company founded in 1986 and is one of the largest game developers in the world. Smart TV ownership was just 44.4%, far below the regional average of 59.6% for Western Europe.

More smart TVs means higher connected TV and video viewership. Smart TV ownership reached 61.9% in H1 2023. That鈥檚 up 5 percentage points YoY and up from 43.1% in 2019. Income levels impact the rate of penetration, but even low-income respondents had a penetration of over half (51.7%). Meanwhile, nearly 69% of high-income respondents owned a smart TV.

Respondents were located in the Canada, France, Germany, the UK, and the US at companies with over $500 million in revenues.

While streaming reached a record 43.8% of total TV consumption in March, per Nielsen, the connected TV (CTV) ad market is facing new headwinds. High CPMs and economic uncertainty could prompt advertisers to pull back, especially on premium platforms like Max and Disney+. Tariffs on streaming devices could raise consumer costs, weakening demand and reducing advertisers鈥� addressable market.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Nectar360, which has signed a deal with The Trade Desk to expand its off-site reach, enabling customers to target Nectar audiences across various channels, including connected TV (CTV) and online video inventory. AI-powered personalization is the next frontier for loyalty programs鈥攂ut it has potential pitfalls. AI-powered personalization can take loyalty programs to the next level.

What about Canada, Paul? Where's Canada? Paul Briggs:. So there's a couple of different sources that we've been tracking to size the opportunity in Canada for retail media. One is the GroupM research that a few of us have already mentioned. So in 2022, it was roughly $3.5 billion dollars Canadian in terms of ad spending in retail media, and that's sort of nearing parody with TV, by the way.